FORCE BE WITH YOU: U.S. POST OFFICE ISSUES STAMPS CELEBRATING “STARS WARS” ANDROIDS!

The United States Postal Service has announced that this spring they will be issuing a new series of stamps featuring the androids from the Star Wars films, including C3PO and R2D2. It’s a big nod to one of the greatest and longest-running cinematic franchises in motion picture history, one that is deeply set into global popular culture and more relevant than ever with its numerous output of television serieses, especially the Mandalorian. The stamp collection includes 10 stamps from the movies and TV shows. From a marketing and business perspective, it’s a brilliant move for the USPS. The various Star Wars androids have usually been endearing characters — the “charismatic megafauna of sci-fi hardware,” as we like to think of them — sources of comic relief and clutch support players in sticky narrative situations, loved by audiences to varying degrees. Pretty cool.