We love coffee. You probably do too. But we REALLY love coffee. It’s actually kind of a problem, and, though we may try to curtail our consumption from time to time, we will probably never give it up. Caffeine is a drug.
This addiction has driven us to go above and beyond in seeking out good espresso. Over the past three or four years we’ve visited the cafes, coffee roasteries, and espresso bars of almost every significant purveyor of freshly brewed third-wave coffee in Los Angeles, New York, Amsterdam, and Tokyo.
In Los Angeles, one of the relatively newer players in the local coffee situation is Alfred Coffee. From its beginnings in L.A.’s fashionable Silver Lake neighborhood a few years ago, it has sprouted several branches.
The most recent outpost is in Beverly Hills and like the Silver Lake cafe, it’s decorated with a mural by British artist JGoldcrown and one of his “Lovewall” (a.k.a., “Bleeding Hearts”) murals. Goldcrown’s street art pieces have popped up all around the City of Angels in the past couple of years.
Goldcrown’s heart-filled street artworks can be found on buildings from Santa Monica and Venice on the the city’s beachy far west side, to the Valley, to Silver Lake and the Downtown Arts District on the east, and now in between, in one of the poshest neighborhoods in the world.
Each “Lovewall” is a rectangle of cartoony, roughly-drawn heart shapes in various colors. Some are outlines of hearts, others filled in. The effect is like that of a casual array of doodles scrawled out of boredom on a high-school student’s notebook.
These hearts are often on a white background, but recently the artist has created versions on a black background or with words written into the field of hearts. The new mural at the new Alfred Coffee in Beverly Hills is yet another variation. It’s on a pink background, which is the most evocative — and our favorite — color yet.
Goldcrown’s “Lovewall” murals are on the road to becoming iconic landmarks. In Beverly HIlls, it will make it easier to spot the new Alfred Coffee as you navigate Santa Monica Blvd. traffic in search of a stylish flat white with almond milk and an extra shot of espresso. Like we need that extra shot. (We do.)
GLOBAL GRAPHICA 