Tag Archives: alfred coffee

“Rock the Dots” Minnie Mouse Mural at Alfred Coffee

Murals of iconic Disney cartoon character Minnie Mouse recently have been popping up at locations of the hip Alfred Coffee in Los Angeles. The one pictured here is at the third-wave coffee chain’s  Studio City cafe. Minnie is shown standing in a cloud of polka dots, for which she is known. At her heels is the hastag #rockthedots. The murals are part of a recent Disney promotional campaign and collaboration with various brands that strategically coincides with National Polka Dots Day (it’s real … who knew?!?!?).

“Love Wall” by JGoldcrown at Alfred Coffee … Silver Lake, Los Angeles

UK artist J Goldcrown has made these “Lovewall” / “Bleeding Hearts” murals of simple, spray-painted hearts part of the urban scenery of Los Angeles and New York throughout the past year. This one is painted at the entrance to Alfred Coffee, a popular cafe in the fashionable “establishment hipster” neighborhood of Silver Lake in Los Angeles.

“But First, Coffee” Curb … Silver Lake, Los Angeles

The curb in front of the Alfred Coffee in Silver Lake, Los Angeles has been cheekily employed as signage, and as such a clever branding device that bears the cafe’s slogan in stenciled white-on-black paint: “But First, Coffee.” Whether this guerrilla marketing tactic is legal is unknown. (We suspect it isn’t legal and they didn’t ask the city for permission.) In the extreme car culture of L.A., where people are especially attuned to the meanings of the city’s various color-coded curb markings, finding free, legal street parking can be frustrating. Alfred Coffee brings a welcomed touch of levity to the experience, as well as a reminder of our caffeinated priorities.

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One more note … On the sidewalk is a purple stencil street art that riffs on graphic designer Milton Glaser’s iconic “I Heart NY” logo concept, but the graphical quality with this street stencil is muddled and it isn’t clear what the message is. But the “heart” part of the visual trope looks a lot like the face of legendary film actor Jack Nicholson as he appeared in Stanley Kubrick’s “The Shining.”