IN MOTION: OREGON TOURISM CAMPAIGN LOOKS LIKE A JAPANESE ANIME FILM!

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Travel Oregon‘s newest campaign promoting tourism to the state includes an animated commercial that’s a dead ringer for a magical and epic anime film from Japanese director Hayao Miyazaki and his Studio Ghibli production company. The ad is part of a campaign called “Only Slightly (More”) Exaggerated.” It picks up from another commercial and campaign a few years ago that also had the look of a Miyazaki anime film. It was called, of course, “Only Slightly Exaggerated.” Both commercials were produced by Psyop for the ad agency Wieden + Kennedy. First-rate work. And a beautiful homage to one of the masters of animated storytelling.

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