Yes, what if that distinct, massively influential, totally original, modern, German-born design philosophy and aesthetic was applied to some of the best known and iconic global brands? (We’re referring to Bauhaus.) What would that look like? Have you ever wondered such a thing? Well, the logos might look more like these as presented by AdWeek magazine. Applying Bauhaus style to the likes of such brand identities as Apple, Burger King, etc., is a brilliant exercise that forces the designer and reader to unpack all the myriad design decisions involved in creating a logo, and it reveals how to see familiar things in a new way. A few years ago we visited the Bauhaus museum in Berlin, and it was one of the highlights of the trip. We seriously, highly, emphatically, and passionately recommend you take a couple of hours to visit the museum if you ever find yourself in the German capital, one of the coolest cities in the world.
GLOBAL GRAPHICA 