RETAIL DESIGN: WHEN YOUR “SHOPPING EXPERIENCE” IS A WORKING GARAGE FOR MOTORBIKE REPAIR

The idea is genius, if maybe accidental and gimmicky to the extreme. HWY is a shop on Sunset Blvd. in Echo Park, in Los Angeles, that sells vintage clothing and original branded HWY t-shirts with a biker bent. The clothes racks and merch tables occupy much of the front half of the small store, but seem incidental to the grime, grease and general mess of motorcyle parts and tools strewn around the store, especially the back half of the retail space which is more or less a bike repair space. Essentially a shop turned mechanic’s work space turned retail operation.

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