DEAD PRINT MEDIA: THE NEW ISSUE OF APARTAMENTO MAGAZINE ARRIVES AND WE’RE GIDDY

There are few things in life that make us positively giddy with excitement. These few things are …

• Good waves and the promise of good surfing;
• A quad-shot espresso in a cup filled to the top with ice first thing on a hot, humid morning, preferably near a beach with good waves and the promise of good surfing;
• Experiencing a bold, massive-scaled and amazing art installation, preferably after quad-shot espresso, good waves, good surfing, etc.;
• Boarding a plane bound for a foreign country, especially after seeing amazing artwork, quad-shot espresso, good waves, surfing blah blah blah;
• And … seeing a new, freshly printed issue of Apartamento magazine sitting neatly on the table at HQ.

The smell of the magazine’s thick, expensive paper stock can practically be sensed from a few meters away, which is like foreplay to thumbing through its pages.

Print media dead? Dying maybe, but not dead. In some cases, print media is positively thriving. For a few years now we’ve been in a new golden age of  excellent independent print magazines. For for some magazines, the content is such that it is best experienced in print.

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最近は楽しいものがいくつかあります。私たちがApartamento誌の新版を見ると、とても幸せになれます。この雑誌はインテリアインテリア、アート、デザインに関するもので、美しいものです。内容は英語ですが、スペインとイタリアの編集者やデザイナーが作成しています。