Want to add a bit of sexy, aspirational flair to your retail / dining / third-wave coffee establishment, something with a bit of totemic presence and cool-mystique lifestyle cachet?
You say “YES! Yes, I do!” In that case, here’s a tip: Add a surfboard.
That’s it. Just mount a bright colorful surfboard on the wall. Or tuck a couple of beat-up shortboards in the corner of otherwise dead interior space.
If the board still has wax on it, so much the better for authenticity. If it’s a dinged shortboard autographed by a pro surfer — say, 11-time world champion Kelly Slater — and covered in garish energy-drink sponsorship stickers, well, that’s just great. If it’s a pristine, glossy longboard in a bright, yummy candy color that makes you want to lick the board, that’s fantastic.
By doing so you’ll have added tremendous value to your business by improving the “customer experience,” and you’ll have instantly hipstafied your establishment by a solid 34%, minimum. We absolutely swear!
Many examples as follows …
From top to bottom: Sunny Days Cafe, Honolulu; Kono’s Restaurant, Haleiwa, Hawaii; G-Shock SoHo Store, New York; Louis Vuitton Store, Santa Monica, Los Angeles; Lost Weekend Cafe, Lower East Side, New York; Chanel surfboard signed by Gisele Bundchen at art gallery, Venice, Los Angeles.
GLOBAL GRAPHICA 