“End White Supremacy”

The artwork of Los Angeles-based American artist Sam Durant has often addressed social, political and cultural issues in bold ways. His work titled “End White Supremacy” was recently added to the collection of the Hammer Museum in Los Angeles. The lettering style of this direct, unequivocal message was inspired by the hand-written sign carried by an American civil-rights protester in the 1960s. Durant put these words on the type of backlit commercial signage one sees at businesses and strip malls everywhere. The work amplifies a message of activism through the medium of business and advertising.