This crudely painted “Screamface”graffiti is on a sign behind a gas station at the intersection of Lincoln and Venice boulevards in Venice. It cries for attention, but without any visually relevant context or messaging its meaning is a mystery and can only be speculated. In other words: Who the fuck is Screamface? (Is it even a “someone”?) Why do we care? Graffiti, even as plain as this, and with relative anonymity has a history. In New York City, this style could be seen often. The graffiti writers and artists “Rambo” and “Neckface” scrawled their names in large crude letters on massive billboards around the city and around the world for years. Only a few knew what it meant and who was behind it. It’s just a moniker. But the word “scream” and “face” apart or combined conjure evocative, emotional notions for the viewer, perhaps, an idea of rage. But the Why is a mystery.