Pillsbury Doughboy … New York Street Art

Here’s a small wheat-paste street art piece of the Pillsbury Doughboy, the icon and mascot of the Pillsbury food company. Officially the mascot is named “Poppin’ Fresh” and was invented in the 1960s for a then new TV advertising campaign by the Leo Burneet ad agency. The Doughboy paste-up is at a popular street art spot on Elizabeth Street between Prince and Houston streets in New York City’s Nolita neighborhood.