“Chakuza” in Bangkok

Painted outdoor advertisement for the Oishi beverage company’s “Chakuza” brand canned green-tea drink in the Bang Rak neighborhood of Bangkok, Thailand.

Oddly (and perhaps tellingly about Thai consumer psychology), Oishi is a Thai soft-drink company with an affected Japanese name and brand imagery. “Oishi” means delicious in Japanese.

Chakuza itself is an even more curious name. It’s like a portmanteau of the Japanese words “cha,” which means tea, and “yakuza,” the term used to refer to organized crime gangs.

Chakuza is also, coincidentally, the name of an Austrian hip hop artist, which is interesting because our friend Julia, who sent us this picture from Bangkok, is Austrian.

Thanks for the pic, Julia!

Julia Schuster Photo. Copyright 2011. All rights reserved.

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