Monthly Archives: December 2009

Deschanel x Von Unwerth Absolut Billboard

This billboard advertisement for Absolut, the Swedish vodka brand in NoHo, in downtown New York City, is striking for a couple of reasons.

One is that billboard champions the photography by announcing the “collaboration” of the model and photographer for the ad. This is in line with Absolut’s long-standing tradition of supporting, promoting, sponsoring and co-opting art.

The model is the hottish up-and-coming actress Zooey Deschanel, who appears here in a sexy, sassy style in sharp contrast to many of the characters she portrays in film.

The photographer is well-known former model and fashion shutterbug Ellen von Unwerth.

The second striking thing is that the billboard is actually two billboards that allow for a both the standard horizontal composition and the vertical part of the photography and Deschanel’s figure.

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Primo in LoSoNo Town

More freshness from Primo on Broome Street. This life-size wheat-paste of a man with a dog’s head holding a pistol to his head continues a theme. Many of the artist’s images involve figures with guns and faces either grotesquely altered or wearing feral, quasi-psychotic facial expressions.

This piece was at a spot that has recently attracted a lot of street art, mostly wheat-pastes, by the likes of Shepard Fairey and Haculla, among others. Apparently this has started to attract the attention of the building’s owner. With his work of the past year or two, Primo has quickly become one of our group of favorite artists working the street-scape and gallery space.

Last week, the last time we walked by this building, all the artwork had been stripped off the wall and painted over in the generic beige color of the nondescript one-story structure at the corner of Broome and Bowery streets in the Lower East Side / SoHo / Nolita / Chinatown area (that overlapping, gray area where these neighborhoods merge like a a georaphica mashup, which we will start calling “LoSoNo Town.”).

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