Common Room

The branding of coffee roaster and cafe Common Room in Costa Mesa, California is a simple two-dimensional, flat icon of a coffee cup and saucer. It appears repeated in a diagonal pattern across the cafe’s exterior, a gray single-story brick warehouse-type building in a light-industrial business park devoid of shops and the hustle-and-bustle street traffic that comes with it. The windows are darkly shaded. Both its location and  secretive minimalist architectural design give it an air of mystique.