The work space at the Los Angeles offices of mega-global advertising agency TBWA (a.k.a, TBWA Chiat Day) is epic and includes an indoor, park-like plaza where people can meet, hang out, collaborate, or dine. (Full disclosure, we do work for another, separate ad agency that is related to TBWA.) The space is bathed in natural light from large skylights and is part of a massive warehouse-like former industrial building that was converted into a warren of multi-level interior office structures, bridges and open spaces reconcieved for the agency culture and work style.
The whimsical Binoculars Building — pictured below — on a quiet, mostly residential stretch of Main Street in Venice, in Los Angeles, was designed by architect Frank Gehry back in the 1980s.
It’s a local landmark and Gehry’s last building to be constructed in Los Angeles until the development of the Walt Disney Concert Hall two decades later.
In the interim, Gehry created the Guggenheim Bilbao and became one of the world’s foremost “starchitects” if not its greatest living architect.
The Binoculars Building was initially the home to the legendary advertising agency Chiat/Day (now TBWA/Chiat/Day), which grew too big for the space years later and vacated for much larger offices in nearby Playa Vista.
Since then, the building complex has been home to many creative tenants including Google. The giant binoculars, by the way, are by the artists Claes Oldenberg and Coosje van Bruggen.
It’s still surprising that the building is not more widely known.