Salt Fish Surf Co is a surfy boutique in Venice, in Los Angeles, run by the effusive and friendly French surfer Romaine Goudinoux, who designs and sells branded t-shirts, caps, accessories, and leather-and-fabric surfboard bags hand-crafted in Mexico. But, to be clear, his small second-floor store is not a surf shop. In fact, Salt Fish hardly feels like retail space at all, but rather a beautiful shabby-chic, hipster-surfer living room (dubbed “La Casa Saltfish“). It’s fillwd with Mexican blankets and rugs and a few surfboards propped up amid a tiny selection of merch for sale. The space and vibe is so cozy and chill that you don’t ever want to leave.
Yes, it’s true, savvy reader. Sometimes we here at Global Graphica like to pick up a pen, pencil or, preferably, a Sharpie and make little drawings of things, everyday objects, people, faces, and so on. We have a habit of making sketches of surfboards and surfers riding waves, as in the example pictured here. And we do so in our Moleskine notebook or on any available paper surface. In the case of the surfer in the sketch above, we drew that on a paper tablecloth while dining out and killing time as we waited for post-dinner dessert to arrive.
… And it looked like this.
On a recent visit to the Arcana bookstore in Culver City, in Los Angeles, we checked out some beautiful coffee-table books on surfing and surf photography. Among these was a book titled “Surfing San Onofre to Point Dume: 1936-1942.” It’s a collection of sepia-toned photos by Don James documenting his surfing experience and his surfer friends and their lifestyle in Southern California during the pre-World War II era and early war years. The photos reveal what the surfing life was like in its first idyllic golden age when the Hawaiian “sport of kings” was still novel and taking root in California.
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We’re fans of the photography of Leroy Grannis (we even have Taschen’s wonderful book on him) so it’s great to see this awesome mural by artist Gretta Kruesi based on a photo of Grannis himself in Venice, Los Angeles.
Surfer magazine has boldly introduced its new, artsier design and wider format with this stark black-and-white cover illustration in a style reminiscent of late children’s book creator Maurice Sendak. The illustration is inspired by the theme of this month’s issue, “addiction” (as in, “addicted to surfing”).
We’re fans of Saturdays, the cafe-surf shop and clothing brand inspired by the surfing lifestyle. Its original flagship store is on Crosby Street in SoHo, where we recently paid a visit to pick up a gift during the recent holidays. We found some awesome new hoodie and hat designs (pictured below) and scooped up a floral-print flat cap and “Ditch Plains” hoodie with “SATURDAYS” serif-font logotype design.
This week we added a striking new volume from Taschen to our library of coffee-table photography books at Global Graphica HQ. “Leroy Grannis, Surf Photography of the 1960s and 1970s” is a massive retrospective collection of iconic photographs by one of the leading image-makers of the the genre and the era. Grannis witnessed and exhaustively documented surfing’s modern evolution as sport and sub-culture in Southern California and Hawaii. We love the picture the editors at Taschen chose for the cover.