There was a massive, crazy-ass long line at the original Lafayette Street branch of Supreme early Thursday morning in SoHo, in New York City. The line ran around two blocks and is among the longest we’ve seen at the legendary downtown skateboard shop. A line this long can only mean that a shipment of an exclusive new model of sneakers just dropped and/or the new Fall/Winter 2013 collection is rolling out at the store.
The choice of footwear says a lot about our stylistic sensibilities. This week we ventured in James Jebbia’s collaborative universe in search for the new COMME des GARÇONS x Vans x Supreme sneakers. Supreme thrives on marketing exclusivity to the streetwear crowd, and collaborations are a smart way to succeed with this strategy. We really like the combination of contrasts in this shoe: The digital camouflage polka-dot print juxtaposed against a classic navy pattern. As the pix below show, our journey was successful. – RB