Imagine. You’ve made it. Went to school. Got a job in a tech start-up. Paid off your student debt. Moved to Los Angeles. L.A. Then you got a tech job at another start-up. In Venice, a.k.a., “Silicon Beach.”
That start-up made an app and it got big real fast. You made a shitload of money. Then you MOVED to Venice. Rents insane. Then you BOUGHT in Venice. You found a condo around the corner from fashionable, beautiful and gentrified Abbot Kinney Blvd. Prime real estate. Primo location, bro! Expensive.
This condo, it wasn’t just any condo. Because you’re not just any Silicon Beach scrote. You’re not just another sartorially-challenged techie slacking in basic, comfortable fashion. You are more than just a dude with a closet full of hoodies and New Balance sneakers and the full quiver of video game consoles.
The work space at the Los Angeles offices of mega-global advertising agency TBWA (a.k.a, TBWA Chiat Day) is epic and includes an indoor, park-like plaza where people can meet, hang out, collaborate, or dine. (Full disclosure, we do work for another, separate ad agency that is related to TBWA.) The space is bathed in natural light from large skylights and is part of a massive warehouse-like former industrial building that was converted into a warren of multi-level interior office structures, bridges and open spaces reconcieved for the agency culture and work style.