The Naka-Meguro neighborhood of Tokyo has a distinct feel. It occupies one side of a steeply sloped hill and the expanse of flats bisected by a creek between Daikanyama and Meguro. It’s fashionable in a moneyed-but-hip, indie way, a place where successful creative professionals have settled and where street art is baked into the landscape around every turn.
The optics and media of Japanese political election campaigns are fascinating for their restraint and orderliness. Campaign posters for the various politicians are put up in designated places in local neighborhoods and often in clusters, like the ones pictured above in Tokyo’s fashionable Naka-Meguro area. The politicians each appear in posters that are basically all the same size and visually tame. In short, as outdoor billboard advertising goes (what ad industry people call “out of home” or OOH advertising), these election posters are a relatively unobtrusive part of the cultural landscape.