There are few things in life that make us positively giddy with excitement. These few things are …
- Good waves and the promise of good surfing;
- A quad-shot espresso in a cup filled to the top with ice first thing on a hot, humid morning, preferably near a beach with good waves and the promise of good surfing;
- Experiencing a bold, massive-scaled and amazing art installation, preferably after quad-shot espresso, good waves, good surfing, etc.;
- Boarding a plane bound for a foreign country, especially after seeing amazing artwork, quad-shot espresso, good waves, surfing blah blah blah;
- And … seeing a new, freshly printed issue of Apartamento magazine sitting neatly on the table at HQ.
The smell of the magazine’s thick, expensive paper stock can practically be sensed from a few meters away, which is like foreplay to thumbing through its pages.
Print media dead? Dying maybe, but not dead. In some cases, print media is positively thriving. For a few years now we’ve been in a new golden age of excellent independent print magazines. For for some magazines, the content is such that it is best experienced in print.
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