The optics and media of Japanese political election campaigns are fascinating for their restraint and orderliness. Campaign posters for the various politicians are put up in designated places in local neighborhoods and often in clusters, like the ones pictured above in Tokyo’s fashionable Naka-Meguro area. The politicians each appear in posters that are basically all the same size and visually tame. In short, as outdoor billboard advertising goes (what ad industry people call “out of home” or OOH advertising), these election posters are a relatively unobtrusive part of the cultural landscape.
The French clothing label A.P.C. is one of our all-time favorite style brands, and we’ve been buying shirts, sweaters and jeans at their shops in Paris, New York, Osaka and Tokyo for many years while on our travels and living abroad. While A.P.C.’s retail presence in the U.S. and even is native France is relatively small, the company has many boutiques big and small throughout Japan’s major cities. This one pictured here is in the chic Tokyo neighborhood of Daikanyama, tucked between Shibuya and Naka-Meguro. It’s a tiny storefront and shop space, but it has this beautiful, minimalist style than manages to fit right into the neighborhood’s quiet ambiance and human-sized architectural scale. It’s also incorporated some leafy greenery into the space. And it’s totally “on brand.”