Tag Archives: media

SIGN OF THE TIMES: LAIDBACK SURFER HAND GESTURE GETS A SPICY UPDATE

“Shaka” or “Shaka, brah!” Maybe you’ve heard this expression. Maybe you’ve uttered those words in earnest salutation or ironically. Maybe you’re a core surfer living on the North Shore of Oahu, Hawaii, and these words are your go-to, standard form of salutation. You use it all time without even really thinking about it. (For example, when you stride into Ono’s in Haleiwa for a pork sandwich, you offer a shaka to staff at the counter.)

In any case, the word “shaka” and its utterance are but only part of the communications protocol here. Those words are said with an accompanying hand gesture that might be more familiar to many readers than the words. 

The shaka hand gesture, sometimes referred to as the “hang loose” sign, is similar to the “devil horns” gesture associated with heavy metal music. But with the shaka, the pinky finger and thumb are extended outward from the palm while the index, middle and ring fingers are bent down into the palm.

With fingers configured as such, the hand is then raised or extended and often given a little back and forth wiggle or shake, a motion functioning like a wave of the hand, to emphasize and visibly highlight the message to its intended audience.

The gesture is one of positivity. It’s loved by most surfers but also loathed by some surfers, hence the use of the “ironic shaka.” The shaka is undeniably a part of surf culture and has its modern usage and cultural origins in the birthplace of  surfing: Hawaii.

But culture and its symbols evolve. The shaka in the pic above is part of a two-page graphical spread in the zine Can’t Steal Our Vibe that show the gesture altered as a mash-up with the standard “f*ck you!” middle finger gesture.

In this new versions, the extended pinky of the shaka is pulled in, and the middle finger is extended. On first try, it’s not an easy gesture to make with natural fluidity, compared to the shaka.

But no matter. It’s what the gesture means that’s important here. And what does it mean? That’s the beauty of it: For now it’s subject to interpretation. And if the creators have a denotation for it, its esoteric.

We love  that the “F-You-Shaka” hybrid brings together the insouciance, anger and insult of the middle finger with the friendly, laidback “everyone’s a bro” vibe of the trad surfer shaka. These are opposing sentiments and may confuse.

The mashup, we think, is more ironic and captures even more accurately the contemporary core of surf culture: Its rebel semiotics and its knowing cues and tribal codes.

Can’t Steal Our Vibe, BTW, is a zine published occasionally by Lone Wolfs (sic), a surf brand and shop and music studio in Venice, Los Angeles, that uses the new “F-You-Shaka” as a kind of logo on stickers. The title of the zine is taken from a graffiti-like, spray-painted message written on a panel that covered a door that had been shattered in an attempted burglary at Lone Wolfs in 2016. The shop has also spray painted the phrase as a tagline on the side of the store.

CAPITALISM 101: STRANGER THINGS APPAREL SPOTTED IN THE WILD

Have you binge watched season two of Stranger Things? If you have then you know how good it is. Some are saying it’s better than season one. Go figure.

We admit we’ve already seen all of season two of the Netflix original series. It lives up to the hype. Yes, that’s right, savvy reader, it’s still “critically acclaimed”! 

Given its critical and popular success, there’s probably going to be a third season. (Netflix doesn’t share viewer numbers and the show is commercial-free so in audience and dollars terms we don’t really know how successful it is.)

But no matter. As long as current subscribers don’t cancel there Netflix accounts, it’s as a good as a hit. Continue reading

New Issue of International Hipster Design-Porn Mag “Apartamento” Arrives!

We love Apartamento magazine. And so should you. The new issue of this mag devoted to “everyday interiors” and design/designers just arrived at our local purveyor of printed matter and it looks gooooooooood!

Stunningly Cool Patterns Created by Video Feedback

When you aim a video camera at a live video projection generated from the same camera in real time, the results are fascinating and in the right circumstances can created biological-like patterns akin to “brain coal,” as seen in the above screenshot and video below, which was made by Ethan Turpin. Awesome.

Video Feedback: Pixel Behaviors from Bright Eye Cinema on Vimeo.

The 100 Most Influential Images of All Time

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Time magazine recently published the “100 Most Influential Images of All Time.” It’s a stunning mixed collection of iconic, powerful and beautiful images. Among these images is the first photograph ever taken, a picture from 1826 titled simply “View from the Window at Le Gras.” The image shown above is a 1968 photo titled “The Invasion of Prague.” It’s one of our favorites. 

Funny Anti-Trump Guerrilla Ad Campaign in New York

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AdWeek is reporting on a series of funny anti-Trump outdoor ads have been popping up on bus-stop billboards around New York City the past week. These cheeky, hilarious ads riff on well-known films and popular fiction such as Dr. Strangelove, Thelma and Louise, The Shining, Humpty Dumpy, and Dumb and Dumber. The campaign amounts to an unpaid exercise in creative guerrilla activist-marketing. The ads were created by three friends, each of whom work for different advertising agency. See more more images on Adweek.

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A Visit from Apartamento Magazine Editor Omar Sosa … Los Angeles

We recently attended a small talk with the co-founder and editor of Apartamento magazine, Omar Sosa. The talk was at one of the creative marketing companies run by mega-global advertising agency TBWA in Los Angeles. Sosa (pictured at right in the photo above) with Emilien Crespo, the talk moderator at the agency, spoke at length about how he and his designer friends started Apartamento in Barcelona in 2008 and how the magazine has grown and developed a devoted, almost cult-like, global readership.

We’ve been picking up copies of Apartamento since the first time we spotted it on the rack at the McNally-Jackson Bookstore in New York City way back in 2009. Part of what sets the magazine apart is its documentation of what it calls “everyday interiors.” Rather than showing slick images of pristine, carefully-staged, aspirational living spaces in the tradition of many commercial “shelter” mags, Apartmento shows the spaces of various creators in their cluttered, lived-in, natural glory and in a more intimate photographic style.

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How YouTube Changed the World

The U.K. newspaper the Daily Telegraph has just published an excellent interactive feature titled “How YouTube Changed the World” that looks at the profound ways the online video website has impacted not just pop culture, but society, media, politics, celebrity and the world at large. YouTube is the third most-visited website in the world (Google and Facebook are first and second, respectively), and as such has a share of — has the attention of — a vast global audience.

As the Telegraph explains …

What is beyond debate is YouTube’s influence (spotted by a far-sighted Google in 2006, when it bought the site for $1.65 billion). Almost anyone can upload almost anything to YouTube, for free, and be in with a chance of reaching its one billion monthly users – whether they’re activists, terrorists, politicians or pop stars (or just the proud owner of a “mutant giant spider dog”). It has changed our world.

True that.

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The New Issue of Acid Magazine Just Arrived …

Issue No. 3 of our favorite Euro-centric, global, artsy, small-format indie surf magazine has just arrived. We love Acid magazine, and this issue is a keeper (but aren’t they all? Yes, they are.) Lots of beautiful photography, essays and art in this one.

The previous issue was pretty awesome, too.

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World Cup Meme du Jour … Mexico Team Manager’s Explosive Reaction

The World Cup has a meme. As U.K. newspaper the Guardian has pointed out, the explosive celebrations of Miguel Herrera have gone viral. As the manager of the Mexican national football ( soccer ) team, Herrera presided over a well-deserved 3-1 win over Croatia in the final group stage match in Brazil. As the picture from the Guardian article and Vine clip below attest, Herrera is prone to intense facial expressions and joyous sideline celebrations that are perfect fodder for the Interwebs meme machine.

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On the Scene … TV Reporter and Crowd in Milan, Italy

We’ve been in Milan, Italy, for a few days where we made time to join the crowd of thousands at Piazza Castello to watch the Italy v Costa Rica World Cup football ( soccer ) match on a big outdoor television screen. Pictured below, an Italian TV journalist does a live report from the scene. Sadly for supporters of the azzuri, Italia lost the match, but that didn’t stop the crowd from enjoying the party atmosphere.

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Cool Magazines … “Acid,” An Indie Surf Mag

We’re loving Acid, a fresh and artsy surf magazine based in Europe. In issue Number 2, pictured here, there’s beautiful photography and photo essays and fascinating personal essays about surf adventures in unlikely places like the southeast of England where waves are extremely rare and the Eisbach River in Munich, Germany, hundreds of miles from the sea and many more from an oceanic surf break.

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Video … Pepsi Max Bus Stop Billboard in London is Prolly the Best Use of Augmented Reality

So many uses of augmented reality (AR) in media and advertising have been too lame or to gimmicky or both, the novelty having worn off quickly and long ago. This Pesi Max bus stop billboard ad in London, however, is an example of the technology being used in a cool, fun, and effective way, as seen in this short video below. Maybe there’s hope for AR yet.

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Funny … “This is a Generic Brand Video”

This short video titled “This is a Generic Brand Video” was created entirely from stock video to go with the words of Kendra Eash’s clever and funny McSweeney’s Internet Tendency piece of the same title. It’s an amusing, masterful break down of advertising semiotics and visual style.

This Is a Generic Brand Video from Dissolve on Vimeo.

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The Beautiful Cover of Apartamento Magazine

We’re fans of Apartamento, the international indie shelter and interiors magazine that bills itself as “an everyday lifestyle magazine.” Some readers may recall we’ve posted about previous issues of Apartamento in the past. It’s edited and published with love and a finely woven aesthetic that’s both minimal and warm. The current edition, issue #11, has this wonderful cover which is a detail from the 2003 Anton Henning painting titled “Interieur No.189.”

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Cool Werner Herzog Photos in 032c Mag

The indie art-lifestyle magazine 032c recently published a photo essay of old images of and by  acclaimed auteur German film director Werner Herzog, who directed “Fitzcarraldo,” one of our favorite movies of all time

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Woah! Hilarious Retro 1980s Technology Ads

Check out these technology ads from the 1980s that Mashable has discovered.  These are mostly magazine ads for companies like Apple and Sony that are amusing if not downright hilarious and in some cases surprisingly, accurately prescient about what the future would be like, such as this ad for Compuserve, which was an early dial-up Internet access company before the Web as we know it today even existed.

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