Tag Archives: marketing

That Massive Controversial Justin Bieber Billboard for Calvin Klein Jeans … SoHo, New York

This is the outdoor billboard ad for the recent controversial Calvin Klein Underwear ad featuring Canadian pop star Justin Bieber. This particular billboard spot — a massive ad space on the side of a building in SoHo — has been occupied by Calin Klein advertisements for more than a decade.

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In Tokyo … Awesome Ads in the Tokyo Subway, Vol. 2

The second of two examples of recent ad placements in the Tokyo Metro. This one is part of a Tokyo tourism campaign. Clever stuff. In the “You & Tokyo” campaign ad pictured below, a random assortment of common non-Japanese — and mostly Western — names are lightly integrated into the background of design in the top half of the ad around the word “You,” while around the word Tokyo in the lower half are names of various neighborhoods and famous sights around the Japanese capital.

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Photo by Mayumi Ihara. All rights reserved.

In Tokyo … Awesome Ads in the Tokyo Subway, Vol. 1

This recent indoor billboard ad (pictured below) in Tokyo subway stations is part of an integrated marketing campaign promoting the Tokyo Metro’s tourist information service. It ties in with a television commercial (see video below) that started airing in the Tokyo area earlier this year, and it coincides with a broader series of ad campaigns aimed at promoting Tokyo tourism in general.

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Photo by Mayumi Ihara. All rights reserved.

Video … Pepsi Max Bus Stop Billboard in London is Prolly the Best Use of Augmented Reality

So many uses of augmented reality (AR) in media and advertising have been too lame or to gimmicky or both, the novelty having worn off quickly and long ago. This Pesi Max bus stop billboard ad in London, however, is an example of the technology being used in a cool, fun, and effective way, as seen in this short video below. Maybe there’s hope for AR yet.

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Our Favorite Commercial of the Past Year

Our favorite TV commercial of the past year is this little seen spot for Hennessey Cognac that was dreamt up by ad agency Droga5. Below is the extended cut version of the commercial.

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In NYC … “I Am a Deus”

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Among these billboard postings on Broome Street  in New York’s Lower East Side is an ad for local classical-music radio station WQXR’s “Month of Mozart” program. As in some of the station’s previous marketing campaigns, the ads make reference to contemporary popular culture and employ a clever pun. In this case, the phrase ” I Am a Deus” references American hip-hop star Kanye West’s recent “I am A God” song and Mozart’s name. “Deus” is the Latin word for God and forms part of Mozart’s middle name, “Amadeus,” which was also the title of a 1984  film about the famous composer.

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