Tag Archives: magazine

SIGN OF THE TIMES: LAIDBACK SURFER HAND GESTURE GETS A SPICY UPDATE

“Shaka” or “Shaka, brah!” Maybe you’ve heard this expression. Maybe you’ve uttered those words in earnest salutation or ironically. Maybe you’re a core surfer living on the North Shore of Oahu, Hawaii, and these words are your go-to, standard form of salutation. You use it all time without even really thinking about it. (For example, when you stride into Ono’s in Haleiwa for a pork sandwich, you offer a shaka to staff at the counter.)

In any case, the word “shaka” and its utterance are but only part of the communications protocol here. Those words are said with an accompanying hand gesture that might be more familiar to many readers than the words. 

The shaka hand gesture, sometimes referred to as the “hang loose” sign, is similar to the “devil horns” gesture associated with heavy metal music. But with the shaka, the pinky finger and thumb are extended outward from the palm while the index, middle and ring fingers are bent down into the palm.

With fingers configured as such, the hand is then raised or extended and often given a little back and forth wiggle or shake, a motion functioning like a wave of the hand, to emphasize and visibly highlight the message to its intended audience.

The gesture is one of positivity. It’s loved by most surfers but also loathed by some surfers, hence the use of the “ironic shaka.” The shaka is undeniably a part of surf culture and has its modern usage and cultural origins in the birthplace of  surfing: Hawaii.

But culture and its symbols evolve. The shaka in the pic above is part of a two-page graphical spread in the zine Can’t Steal Our Vibe that show the gesture altered as a mash-up with the standard “f*ck you!” middle finger gesture.

In this new versions, the extended pinky of the shaka is pulled in, and the middle finger is extended. On first try, it’s not an easy gesture to make with natural fluidity, compared to the shaka.

But no matter. It’s what the gesture means that’s important here. And what does it mean? That’s the beauty of it: For now it’s subject to interpretation. And if the creators have a denotation for it, its esoteric.

We love  that the “F-You-Shaka” hybrid brings together the insouciance, anger and insult of the middle finger with the friendly, laidback “everyone’s a bro” vibe of the trad surfer shaka. These are opposing sentiments and may confuse.

The mashup, we think, is more ironic and captures even more accurately the contemporary core of surf culture: Its rebel semiotics and its knowing cues and tribal codes.

Can’t Steal Our Vibe, BTW, is a zine published occasionally by Lone Wolfs (sic), a surf brand and shop and music studio in Venice, Los Angeles, that uses the new “F-You-Shaka” as a kind of logo on stickers. The title of the zine is taken from a graffiti-like, spray-painted message written on a panel that covered a door that had been shattered in an attempted burglary at Lone Wolfs in 2016. The shop has also spray painted the phrase as a tagline on the side of the store.

CAPTURED: PHOTOGRAPHER’S PIX OF COLLEGE CLASSMATES THEN AND NOW

The New Yorker magazine has a fascinating photo essay in its Photobooth series of photographer Josephine Sittenfeld’s then-and-now “Reunion” images. These are photos of her Princeton college classmates. Among them is Ellie Kemper of  “Unbreakable Kimmy Schmidt” fame. It’s a touching testament to age and time.

New Issue of International Hipster Design-Porn Mag “Apartamento” Arrives!

We love Apartamento magazine. And so should you. The new issue of this mag devoted to “everyday interiors” and design/designers just arrived at our local purveyor of printed matter and it looks gooooooooood!

The 100 Most Influential Images of All Time

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Time magazine recently published the “100 Most Influential Images of All Time.” It’s a stunning mixed collection of iconic, powerful and beautiful images. Among these images is the first photograph ever taken, a picture from 1826 titled simply “View from the Window at Le Gras.” The image shown above is a 1968 photo titled “The Invasion of Prague.” It’s one of our favorites. 

A Visit from Apartamento Magazine Editor Omar Sosa … Los Angeles

We recently attended a small talk with the co-founder and editor of Apartamento magazine, Omar Sosa. The talk was at one of the creative marketing companies run by mega-global advertising agency TBWA in Los Angeles. Sosa (pictured at right in the photo above) with Emilien Crespo, the talk moderator at the agency, spoke at length about how he and his designer friends started Apartamento in Barcelona in 2008 and how the magazine has grown and developed a devoted, almost cult-like, global readership.

We’ve been picking up copies of Apartamento since the first time we spotted it on the rack at the McNally-Jackson Bookstore in New York City way back in 2009. Part of what sets the magazine apart is its documentation of what it calls “everyday interiors.” Rather than showing slick images of pristine, carefully-staged, aspirational living spaces in the tradition of many commercial “shelter” mags, Apartmento shows the spaces of various creators in their cluttered, lived-in, natural glory and in a more intimate photographic style.

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The Usual Magazine

An actual physical copy of the Winter 2012-2013 issue of the Usual founds its way into our hands. The mag is a Montauk, New York surf-culture magazine that feels like a newspaper (it’s printed on newsprint and is formatted like a tabloid), but the editorial style is like a magazine, albeit with more of the small-run, casual depth of a well-designed art zine. The Usual features excellent photography, illustrations and graphics that capture the lifestyle and feel of the NYC-Rockaway-Montauk art-surf scene.

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