The unthinkable has happened. Yes, savvy reader, bona fide post-modern rockstar artist and art-world darling Jeff Koons has collaborated with major, global luxury brand Louis Vuitton, installing his iconic stainless-steel inflatable-bunny “sculptural object” titled “Rabbit” in the brand’s boutique display windows alongside special-made stainless-steel balloon versions of the LV logo.
Downtown Ho Chi Minh City (or more popularly Saigon), in Vietnam is increasingly witnessing the establishment of retail presences by global luxury brands, including Chanel. Below is the mannequin-filled display window at the high-end French clothing brand’s Saigon store. The downtown cityscape can be seen in the window reflection.