Tag Archives: louis vuitton

Informative: Tips on Retail Decor Part 1 – Surfboards

Want to add a bit of sexy, aspirational flair to your retail / dining / third-wave coffee establishment, something with a bit of totemic presence and cool-mystique lifestyle cachet?

You say “YES! Yes, I do!” In that case, here’s a tip: Add a surfboard.

That’s it. Just mount a bright colorful surfboard on the wall. Or tuck a couple of beat-up shortboards in the corner of otherwise dead interior space. 

If the board still has wax on it, so much the better for authenticity. If it’s a dinged shortboard autographed by a pro surfer — say, 11-time world champion Kelly Slater — and covered in garish energy-drink sponsorship stickers, well, that’s just great. If it’s a pristine, glossy longboard in a bright, yummy candy color that makes you want to lick the board, that’s fantastic. 

By doing so you’ll have added tremendous value to your business by improving the “customer experience,” and you’ll have instantly hipstafied your establishment by a solid 34%, minimum. We absolutely swear!

Many examples as follows …

From top to bottom: Sunny Days Cafe, Honolulu; Kono’s Restaurant, Haleiwa, Hawaii; G-Shock SoHo Store, New York; Louis Vuitton Store, Santa Monica, Los Angeles; Lost Weekend Cafe, Lower East Side, New York; Chanel surfboard signed by Gisele Bundchen at art gallery, Venice, Los Angeles.

In Tokyo … Japanese Artist Yayoi Kusama Light Installation at Mori Art Museum

This installation by legendary Japanese artist Yayoi Kusama is currently on view at the Mori Art Museum, at Roppongi Hills,  in Tokyo, and it’s really a special treat – it’s an awesome, immersive experience in a large dark gallery. Kusama’s illuminated dot-pattern sculptures have an organic shape and are similar to a non-light series she created for Louis Vuitton stores worldwide in 2012 as as part of a global campaign. That work coincided with her major (and long overdue) retrospective exhibition at the Whitney Museum in New York City.