Tag Archives: lone wolfs

PRINTED MATTER: THE RETURN OF THE AWESOME CRAPPY ‘ZINE

“Can’t Steal Our Vibe” is a lo-fi, black-and-white ‘zine published by Lone Wolfs (sic) Objets de Surf, a surf brand and shop in Venice, Los Angeles, as well as a music production company and studio.

CSOV is more of an art zine than a surf mag and has virtually nothing intrinsically to do with the act of surfing itself or the “sport.” It’s more a mirror reflection and by-product of surf culture and Venice Beach, with endearing surf illustrations and photos and a brief Q&A with former surf-pro and Venice resident Brad Gerlach. 

It has no real articles or substantive text in the usual sense, but instead relies more on images and artwork. The overall effect is one of an aesthetic and a vibe, which makes its title all the more apt.

“Can’t Steal Our Vibe” comes off as a vapid, hasty and lazy throw-away of a magazine produced with tongue-firmly-in-cheek, great if inscrutable style, and zero fucks given. Its got the intellectual nutrition value of a Twizzler. But it’s a Twizzler we want to keep chewing over and over and over again. 

SIGN OF THE TIMES: LAIDBACK SURFER HAND GESTURE GETS A SPICY UPDATE

“Shaka” or “Shaka, brah!” Maybe you’ve heard this expression. Maybe you’ve uttered those words in earnest salutation or ironically. Maybe you’re a core surfer living on the North Shore of Oahu, Hawaii, and these words are your go-to, standard form of salutation. You use it all time without even really thinking about it. (For example, when you stride into Ono’s in Haleiwa for a pork sandwich, you offer a shaka to staff at the counter.)

In any case, the word “shaka” and its utterance are but only part of the communications protocol here. Those words are said with an accompanying hand gesture that might be more familiar to many readers than the words. 

The shaka hand gesture, sometimes referred to as the “hang loose” sign, is similar to the “devil horns” gesture associated with heavy metal music. But with the shaka, the pinky finger and thumb are extended outward from the palm while the index, middle and ring fingers are bent down into the palm.

With fingers configured as such, the hand is then raised or extended and often given a little back and forth wiggle or shake, a motion functioning like a wave of the hand, to emphasize and visibly highlight the message to its intended audience.

The gesture is one of positivity. It’s loved by most surfers but also loathed by some surfers, hence the use of the “ironic shaka.” The shaka is undeniably a part of surf culture and has its modern usage and cultural origins in the birthplace of  surfing: Hawaii.

But culture and its symbols evolve. The shaka in the pic above is part of a two-page graphical spread in the zine Can’t Steal Our Vibe that show the gesture altered as a mash-up with the standard “f*ck you!” middle finger gesture.

In this new versions, the extended pinky of the shaka is pulled in, and the middle finger is extended. On first try, it’s not an easy gesture to make with natural fluidity, compared to the shaka.

But no matter. It’s what the gesture means that’s important here. And what does it mean? That’s the beauty of it: For now it’s subject to interpretation. And if the creators have a denotation for it, its esoteric.

We love  that the “F-You-Shaka” hybrid brings together the insouciance, anger and insult of the middle finger with the friendly, laidback “everyone’s a bro” vibe of the trad surfer shaka. These are opposing sentiments and may confuse.

The mashup, we think, is more ironic and captures even more accurately the contemporary core of surf culture: Its rebel semiotics and its knowing cues and tribal codes.

Can’t Steal Our Vibe, BTW, is a zine published occasionally by Lone Wolfs (sic), a surf brand and shop and music studio in Venice, Los Angeles, that uses the new “F-You-Shaka” as a kind of logo on stickers. The title of the zine is taken from a graffiti-like, spray-painted message written on a panel that covered a door that had been shattered in an attempted burglary at Lone Wolfs in 2016. The shop has also spray painted the phrase as a tagline on the side of the store.

LUST: A VISIT TO “LONE WOLFS’” LOS ANGELES MUSIC STUDIO

The hyper-aesthetically single-minded and stylistically dialed-in guys who started Lone Wolfs (sic), a surf shop and brand in Los Angeles, are also musical creative types with bona fide pedigrees in music composition and production for big-brand advertising campaigns.

Behind their Venice surf shop, there’s a full-blown recording studio. It’s called Wolf at the Door. And it is sick, dope, boss, fire, Bible, lit AF, etc.

We recently got a private tour and chance to spend some quality time appreciating the studio spaces filled with musical instruments, mixing boards, gadgetry, gear and good lighting. We were enraptured in the presence of such a cool and fun space.

We won’t lie, savvy reader, we did indeed experience many emotions upon feasting our eyes on this studio.

One feeling welled up most strongly: Lust. We were wholly possessed by a powerful urge to just pick up guitars, turn on amps and start making sounds, leaning hard into indulgent audiofile ecstasy.

Just look at these pictures we posted here (below)! LOOK! Don’t these just make you want to start a band right now?!?!?

“I don’t play a musical instrument and I can’t sing,” you plead.

What? Are you kidding?!?! That’s no excuse. It doesn’t matter. Start that fucking band right now! Do it!

“Can’t Steal Our Vibe” Sign at Lone Wolfs (sic) Surf Shop … Venice, Los Angeles

We love this … The Lone Wolfs (sic) surf shop on Lincoln Boulevard in Venice, in Los Angeles, was recently robbed. The perpetrators smashed one of the shop’s glass doors. The Lone Wolfs responded with this witty, spray-painted message on the plywood they put up to cover the broken door: “Can’t steal our vibe.”