Tag Archives: logos

GRAPHIC DESIGN X MATCHES — LIT AF!!!

Our annual New Year’s ritual of doing some house cleaning and organizing, throwing things out and making room for all the stuff we got as Xmas gifts, yielded this small trove of matchbooks and matchboxes. We must have picked up these from various restaurants and shops because the designs struck us in some way at the moment we saw them. Each design is distinct and an exercise in branding. These matches are from the New York City outpost of the restaurant Mission Chinese; James Beach, a restaurant in Venice Beach; Esquelito, a jewelry store in Echo Park, Los Angeles and the Spanish word for “skeleton”; the Crosby Street Hotel in SoHo, New York; and Love Adorned, another jewelry shop with branches in NYC and LA.

Common Room

The branding of coffee roaster and cafe Common Room in Costa Mesa, California is a simple two-dimensional, flat icon of a coffee cup and saucer. It appears repeated in a diagonal pattern across the cafe’s exterior, a gray single-story brick warehouse-type building in a light-industrial business park devoid of shops and the hustle-and-bustle street traffic that comes with it. The windows are darkly shaded. Both its location and  secretive minimalist architectural design give it an air of mystique.

New York Street Art … Gucci-Styled Cartoon Ghosts

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Design … Man + Woman Symbols at Ij Kantine Amsterdam

The international symbols for man and woman often used on signage for restrooms at airports, museums, restaurants and public places, etc., throughout the world are sometimes reinterpreted by designers. We noticed a lot of variations on the symbols at various places in Amsterdam on our recent visit there. Pictured here are the even more minimalist and pared down and arm-less versions of these symbols used in signage at Ij Kantine, a massive, beautifully designed restaurant and bar in Amsterdam’s northside across the Ij River. We’ll post images of the restaurant in a separate post soon.

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“Smart Air” by Artist Raemann … New York

A sparkly fresh new wheat-paste street art piece by the artist Raemann on Lafayette Street in NoHo, downtown New City. “Smart Air” is another in series of artworks that depict “bottled air” as a consumer product branded with the logos of popular bottled-water brands, such as Dasani, Perrier, Poland Spring, and, as pictured here, Smart Water.

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Super Minimalist Bianchi Bicycle Magazine Ad

Brand-awareness ads in magazines rarely come as simple, bold and minimalist as this two-page spread for the Italian bicycle maker Bianchi in the Dutch cycling mag Soigneur. Aside from logotype and slogan on aquamarine-like blue, the pages are blank. Love love love the color.

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