The logo for Intelligentsia Coffee’s “Black Cat” Espresso is the head of a black cat. It’s a bold and literal graphic with class and style, rendered so that the cat’s head is seen from a 3/4-angle, giving it some visual dimensionality.
Intelligentsia has put the Black Cat logo on some of the various cups and saucers it uses at its various architecturally-inspired cafes. Transferring the branding across these is a straightforward 1:1 application of the literal logo. Sometimes, whether you’re drinking Black Cat espresso or not, you get your coffee served in one of these Black Cat-branded cups, and these look pretty cool.
But Intelligentsia has also created some variations of the logo and occasionally, if you’re lucky, you’ll get your coffee served in a black ceramic cup and saucer, where the Black Cat logo is rendered in a lightened gold hue. It’s elegant its knocked-out contrast to the black ceramic.
When you get your cappucino served with this black cup and saucer set, it’s kind of special. The black and gold add another layer of smart sophistication and a dash of mystique to the brand. That the cat is in gold instead of black is a deft touch that, for those familiar with the usual logo presentation, may be seen as an aesthetically clever and playful twist on a familiar and already likeable and strong visual cue.
All this further supports the larger Intelligentsia Coffee brand and reinforces the company’s reputation for great design and well-defined sense of style, whether expressed in the architectural design of its cafes or the form factor of its ceramic mugs or the high-graphical aesthetic of its coffee packaging and t-shirts.
The original location of the iconic and legendary bodybuilding mecca Gold’s Gym is a block away from the sands of Venice Beach in Los Angeles. The painted logotype signage on its facade is faded, and that, coupled with the simple architecture of the building, suggests the gym’s vintage and no-nonsense austerity. This is where Arnold Schwarzenegger trained as a bodybuilder in the 1970s and ’80s before launching his action-film career. A few blocks away stands a much larger and modern Gold’s Gym where the bodybuilding tradition continues.
We’ve seen these mysterious circular stickers of a boy’s face around Los Angeles in recent weeks. The face is drawn in a style that reminds of the graphic novels of Charles Burns. There’s something a little creepy about the face. The eyes are beady and suggest evil thought. The stark blue-on-black drawing adds to the layer of darkness and intrigue. Send us a note if you know who the artist behind these stickers is or the story behind them.
Today is election day in the U.S. If you’re eligible to vote and haven’t done so already, go do so! We went to our local polling station this morning and voted. After we turned in our completed ballot, the staff at the polling station gave us this little “I Voted” sticker with translation in six foreign languages. Go vote!!!