Yes, savvy reader, it’s true. Almost everybody’s favorite Seattle, Washington-based, international speciality-coffee chain has a design flaw in its familiar, if not ubiquitous, mermaid logo.
Can you spot it? Do you see it? What is it? Look closely at the logo. (And c’mon now — don’t Google the answer! We dare you not to! We double dare you!)
Got the answer?
Ok, spoiler alert, here it is: The logo is round and symmetrical. That’s not the flaw. It was supposed to be perfectly symmetrical, but it isn’t. The right side of the mermaid’s nose has more shadow. This was actually intentional. So, in our opinion, you can’t really call this a “flaw.” (But Adweek and others have called it a flaw.)
When the perfectly symmetrical version of the logo was reviewed, the designers felt that the mermaid looked to cold and lacked humanity. Adding that extra shadow on one side made all the difference in making the logo that bit warmer and friendlier.
Suddenly, we want to find the nearest Starbucks, use the restroom there, and then maybe buy a coffee. Or at least ask for a cup of water.
Hands-down the the Hawaiian Airlines airplane branding is the sexiest ever in the goddamn history of the world. Period. It’s expressed on the tails of its aircraft as a graphical image of a young Hawaiian (we presume Hawaiian) woman shown in profile with a flower in her fair.
Seeing her image on the tail fin of a Boeing 747, you can practically smell the heady, fragrant mix of island flora and coconut oil, you can feel the embrace of warm sand under you feet as you sip a mai tai and let yourself slip into a drunken tropical stupor. Somewhere in the distance you hear the melty slide of a steel guitar and entrancing rhythms of gentle waves crashing.
The logo for Intelligentsia Coffee’s “Black Cat” Espresso is the head of a black cat. It’s a bold and literal graphic with class and style, rendered so that the cat’s head is seen from a 3/4-angle, giving it some visual dimensionality.
Intelligentsia has put the Black Cat logo on some of the various cups and saucers it uses at its various architecturally-inspired cafes. Transferring the branding across these is a straightforward 1:1 application of the literal logo. Sometimes, whether you’re drinking Black Cat espresso or not, you get your coffee served in one of these Black Cat-branded cups, and these look pretty cool.
But Intelligentsia has also created some variations of the logo and occasionally, if you’re lucky, you’ll get your coffee served in a black ceramic cup and saucer, where the Black Cat logo is rendered in a lightened gold hue. It’s elegant its knocked-out contrast to the black ceramic.
When you get your cappucino served with this black cup and saucer set, it’s kind of special. The black and gold add another layer of smart sophistication and a dash of mystique to the brand. That the cat is in gold instead of black is a deft touch that, for those familiar with the usual logo presentation, may be seen as an aesthetically clever and playful twist on a familiar and already likeable and strong visual cue.
All this further supports the larger Intelligentsia Coffee brand and reinforces the company’s reputation for great design and well-defined sense of style, whether expressed in the architectural design of its cafes or the form factor of its ceramic mugs or the high-graphical aesthetic of its coffee packaging and t-shirts.
The original location of the iconic and legendary bodybuilding mecca Gold’s Gym is a block away from the sands of Venice Beach in Los Angeles. The painted logotype signage on its facade is faded, and that, coupled with the simple architecture of the building, suggests the gym’s vintage and no-nonsense austerity. This is where Arnold Schwarzenegger trained as a bodybuilder in the 1970s and ’80s before launching his action-film career. A few blocks away stands a much larger and modern Gold’s Gym where the bodybuilding tradition continues.
We’ve seen these mysterious circular stickers of a boy’s face around Los Angeles in recent weeks. The face is drawn in a style that reminds of the graphic novels of Charles Burns. There’s something a little creepy about the face. The eyes are beady and suggest evil thought. The stark blue-on-black drawing adds to the layer of darkness and intrigue. Send us a note if you know who the artist behind these stickers is or the story behind them.
Today is election day in the U.S. If you’re eligible to vote and haven’t done so already, go do so! We went to our local polling station this morning and voted. After we turned in our completed ballot, the staff at the polling station gave us this little “I Voted” sticker with translation in six foreign languages. Go vote!!!
The graffiti and street artist Moody is currently is exhibiting at the Woodward Gallery’s Project Space on Eldridge Street in New York’s Lower East Side. The triptych artwork is a parody and hijack of Coca-Cola’s iconic brand logotype and seasonal advertising style.