The optics and media of Japanese political election campaigns are fascinating for their restraint and orderliness. Campaign posters for the various politicians are put up in designated places in local neighborhoods and often in clusters, like the ones pictured above in Tokyo’s fashionable Naka-Meguro area. The politicians each appear in posters that are basically all the same size and visually tame. In short, as outdoor billboard advertising goes (what ad industry people call “out of home” or OOH advertising), these election posters are a relatively unobtrusive part of the cultural landscape.