This decorative installation artwork at the Converse concept store in Santa Monica, in Los Angeles, is a spooky and clever visual conceit. At a distance and without the context of the store, the viewer would likely be unable to perceive that the artwork is comprised of hundreds of Converse sneakers in various monochromatic shades. Up close, the viewer might fail to perceive that the composition of the sneakers forms a creepy human skull-like image. It’s briliant, if a little dark, but edgy and totally “on brand” for the fashion shoe company.
The Parisian clothing and retail brand A.P.C. recently opened a shop in Silver Lake in Los Angeles. Like may of this French fashion label’s stores, whether it’s in Tokyo, Paris or New York, this new LA outpost has its own distinct interior design aesthetic, different from all the other A.P.C. stores, yet inscrutably “on brand” in its warm minimalism.
A.P.C. stores embrace the constraints and quirks of the space they occupy and subtly absorb the character of the surrounding neighborhoods they’re in. At the Silver Lake store, the tiered shelving system is the foremost feature of the space. It’s a piece of architecture in and of itself within the shop space, built in smack in the center of the store and easily eating up much of the architectural footprint. Customers can walk through it.
The plain distilled earthiness of the wood suggests a casual, clean organic aesthetic in sync with the Southern California “canyon spirit” style, but the thin bars of LED lights augment this with a restrained hint of the Hollywood glamor. All in all, it sweetly aligns with the the clothing brand’s style of fashion.
We recently went to a series of meetings at a creative agency in Southern California. The walls of the conference room where the meetings were held were covered in wheat-paste street art. Most of the artwork was boldly illustrated black-and-white poster cut-outs of hand-drawn graphics in a comic style. Our favorite was a large graphic of a masked Mexican “lucha libre”-style wrestler. The artwork gave the conference room a lot of energy and a sense of fun, while showcasing the tastes of the company’s creative team.
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The cafe at Menotti’s Coffee is a third-wave espresso joint and a friendly little hub for the legion of caffeinated locals and a certain stylish subset of Silicon Beach worker bees in the heart of Venice in Los Angeles. The baristas are serious about their coffee game but with zero pretension, in spite of the smattering of hipster accoutrements. Sure, there’s a skateboard and fixed-gear bicycle propped against a wall inside the cafe, and there’s beautiful, curated art photography on the wall, but its presence seems more a natural byproduct of taste than strategic. Across from the cafeteria is the famous, epic-scaled Venice “Touch of Evil” mural. On a slow day, we’ll cruise over to Menotti’s on our bikes for a long break and a flat white cappuccino.
Menotti’s Coffeeはロサンゼルスのヴェネツィアで “Silicon Beach”で働くスタイリッシュな若者やカフェ、親しみやすい小さなエスプレッソバーです。 カフェバリスタはコーヒーについて真剣です。 彼らにはプレテンションはありません。 しかし、彼らはヒップスターです。 もちろん、カフェの中にはスケートボードと固定式の自転車があります。 壁に美しくキュートな芸術的な写真があります。 これはメノッティスタイルの例です。 カフェの通りを渡って、有名な、壮大なサイズのヴェネツィア「Touch of Evil」の壁画があります。 私たちが忙しくないとき、仕事から休みを取って、メノッティに自転車を乗せて、美味しいフラットホワイトのカプチーノを飲むことにします。
Among our favorite places in Los Angeles is the Arcana bookstore in Culver City. It’s specialized in “books on the arts,” and its collection of books on art, design, photography, architecture and anything aesthetically significant is vast, comprehensive, and well-organized. They seem to have everything. Though Arcana is a business, its ambiance, interior design and space give it a feel that’s more like a library, albeit a handsome, spare, minimalist, post-modern library in a former industrial space. There are long communal tables upon which customers can lay heavy tomes of art and page through these books at a leisurely pace. It’s one of the best bookstores in the world. If GlobalGraphica was an actual place, Arcana would be our preferred physical manifestation of it, though with a kick-ass espresso machine and a rack full of surfboards included.
The work space at the Los Angeles offices of mega-global advertising agency TBWA (a.k.a, TBWA Chiat Day) is epic and includes an indoor, park-like plaza where people can meet, hang out, collaborate, or dine. (Full disclosure, we do work for another, separate ad agency that is related to TBWA.) The space is bathed in natural light from large skylights and is part of a massive warehouse-like former industrial building that was converted into a warren of multi-level interior office structures, bridges and open spaces reconcieved for the agency culture and work style.