The Parisian clothing and retail brand A.P.C. recently opened a shop in Silver Lake in Los Angeles. Like may of this French fashion label’s stores, whether it’s in Tokyo, Paris or New York, this new LA outpost has its own distinct interior design aesthetic, different from all the other A.P.C. stores, yet inscrutably “on brand” in its warm minimalism.
A.P.C. stores embrace the constraints and quirks of the space they occupy and subtly absorb the character of the surrounding neighborhoods they’re in. At the Silver Lake store, the tiered shelving system is the foremost feature of the space. It’s a piece of architecture in and of itself within the shop space, built in smack in the center of the store and easily eating up much of the architectural footprint. Customers can walk through it.
The plain distilled earthiness of the wood suggests a casual, clean organic aesthetic in sync with the Southern California “canyon spirit” style, but the thin bars of LED lights augment this with a restrained hint of the Hollywood glamor. All in all, it sweetly aligns with the the clothing brand’s style of fashion.
The cafe at Menotti’s Coffee is a third-wave espresso joint and a friendly little hub for the legion of caffeinated locals and a certain stylish subset of Silicon Beach worker bees in the heart of Venice in Los Angeles. The baristas are serious about their coffee game but with zero pretension, in spite of the smattering of hipster accoutrements. Sure, there’s a skateboard and fixed-gear bicycle propped against a wall inside the cafe, and there’s beautiful, curated art photography on the wall, but its presence seems more a natural byproduct of taste than strategic. Across from the cafeteria is the famous, epic-scaled Venice “Touch of Evil” mural. On a slow day, we’ll cruise over to Menotti’s on our bikes for a long break and a flat white cappuccino.
The flagship store of cosmetics brand Hourglass is a testament of exemplary, beautiful retail design. The shop is located on trendy Abbot Kinney Boulevard near Venice Beach in Los Angeles, and the space is so “on brand” that the experience of the space feels like part of the product itself in ways similar to that the aesthetic minimalism of an Apple store and iPhone.
As regular readers of Global Graphica know, we’re fans of Apartamento magazine. We always get excited when we see a new issue hit the newstands. It’s one of those rare periodicals these days that is almost exclusively a print experience; There’s an Apartamento website but it’s a mere presence. The magazine’s contents are only fully digestible in the actual printed edition of the magazine itself.
The current issue has been out for a few months already, but we just delved back into it while doing a little research and we got excited by it all over again. The issue looks great and features an interview and photos of artist Raymond Pettibon at home in his apartment in the new Frank Gehry “New York” building in downtown New York. Back in the day, Pettibon (pictured on the cover, below) created — among many other things — the iconic black-bars logo for the seminal American punk Black Flag .
We recently popped by Propellor Coffee in Greenpoint, Brooklyn on one of those interminable snowy days during this year’s remarkably harsh winter in New York City. This cafe is a solid, local ‘third-wave” coffee joint with much more generous space than many of the miniscule espresso bars that these days seem to be opening up every five seconds in NYC. The atmosphere is warm, mild, friendly, unobtrusive amid a decor of spare 1960s- and ’70s-era vintage furniture and walls filled with thematic, similarly aged and well-preserved photography of airplanes and airlines, in keeping with the spirit of the cafe’s name. The usual retinue of cafe punters are here, the laptop brigades and freelance designer/scriptwriter/fashion blogger types, and the local hipster coffee nerds. It’s a wonderful place to while away an hour or two on a lazy Saturday afternoon nursing a hot latte while reading an actual printed newspaper copy of the New York Times, checking your Instagram, and staying warm.