When you aim a video camera at a live video projection generated from the same camera in real time, the results are fascinating and in the right circumstances can created biological-like patterns akin to “brain coal,” as seen in the above screenshot and video below, which was made by Ethan Turpin. Awesome.
So many uses of augmented reality (AR) in media and advertising have been too lame or to gimmicky or both, the novelty having worn off quickly and long ago. This Pesi Max bus stop billboard ad in London, however, is an example of the technology being used in a cool, fun, and effective way, as seen in this short video below. Maybe there’s hope for AR yet.
The 33rd photo in our What’s Outside the Window? photo project series is this view looking out the door window of the J train on the Williamsburg Bridge as it approaches the Marcy Avenue subway station in South Williamsburg, Brooklyn. The view looks north up Bedford Avenue with a tenement building covered in graffiti in the center and a painted billboard for the Landmark Vintage Bicycle shop and steelwork of the bridge in the foreground.