Tag Archives: group artwork

That “Greetings From California” Retro-Postcard Billboard …

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This billboard in the scenic California beach town of Carpinteria, near Santa Barbara, north of Los Angeles, is actually a commissioned artwork titled “A Climate for Health and Wealth,” but referred to by some locally as “that California billboard.” The work is an acrylic painting by a group of artists (see photo below showing list of artists) and is fashioned like an old-school tourist postcard with a retro-1950s style writ as large billboard advertisement. The painting depicts cliched facets of California’s bountiful prosperity and benefits.  Two tear-aways at the lower left corner and top of the painting reveal an otherwise hidden, dark underbelly of paralyzing freeway traffic, below-wage migrant workers, pollution and industrial blight. We recently visited the quaint, laidback Carpinteria on a short surf trip and found it had a lot of small surprises, creative and otherwise.

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