Tag Archives: gneral store

Yoko Ono’s Grapefruit

Last week, we stumbled upon this vintage copy of Yoko Ono’s influential 1964 conceptual-art book “Grapefruit.” It was in a display case arranged with various jewelry, accessories and other small objet at General Store in Venice, Los Angeles. The cool-as-fuck book cover has a black-and-white photo of Ono and titles in a lower-case serif typography of a style that has  re-surfaced in recent years in the indie magazine and graphic design worlds. The book itself is not so much an artwork as it is a collection of instructions for creating specific performance art pieces and media, a legit artificat from art’s Fluxus movement of the 1960s in downtown New York, where Ono established herself as a leading figure.