You’ve seen it. You know it. It’s a typeface used across all types of media. But when deployed for street-address numbers, it’s visual shorthand. This typeface is a denotation of a certain type of taste and style. And it suggests something expensive. Though it’s not ostentatious or “fancy” or traditional
This shit for real, y’all. Coca-Cola, the global mega-brand and carbonated soft drink, is getting a slightly new look. It’s changing the typeface used in all its branding and design to a new, bespoke font. It’s big news, so sit down and take moment, if you need one, savvy reader.