Tag Archives: fiat

Art in New York … A Crushed Fiat Painted in Pink Nail Polish

One of the highlights of Frieze NY 2014, the juggernaut art fair launched by London-based art magazine Frieze, was a crushed Fiat car coated in pink nail polish. The artwork is titled “Skin Crime 3” by Swiss artist Sylvie Fleury, and it was installed next to a giant mirror-like old-school Gilette razor blade titled “Blade” (of course). We’re a fan of Fleury’s ouevre, which explores themes of consumerism, shopping, fashion, luxury, beauty and marketing, often in striking vivid, colorful installations.

Side note: Fiat cars seem to be useful media material for European artists, as seen here in British artist Simon Starling’s “Ostalgia.”

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The Gucci-Branded Fiat

It lives … The Gucci-branded Fiat 500. We spotted this one in New York City’s East Village on the weekend. The Italian automaker has been doing some interesting things with its re-design and marketing of its classic 500 model (or Cinquecento, as it’s also known). With the launch of the new 500, Fiat embarked on an ambitious ad campaign and push into the U.S. market, which included a series of ads with Jennifer Lopez a couple of years ago. Gucci and Fiat are two massive, distinct Italian brands, but aside from their Italian roots, they’re vastly different: Luxury fashion-lifestyle vs. economy sub-compact cars that historically (before the current, re-designed 500) had a reputation for breaking down often.

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