Tag Archives: everyday interiors

CLICHE UPDATE: YET ANOTHER EXAMPLE OF SURFBOARD AS DECOR

A few months ago we posted on the phenomena of shops and restaurants upgrading their space with the simple act of adding a surfboard as decorative object or artwork to that space. Many pix were included in the post as examples of this trend. This past weekend we discovered yet another example at a  casual seafood restaurant in Newport Beach, California called Bear Flag (killer fish tacos, btw). There, mounted on the wall, is a beautiful, vintage single-fin longboard surfboard with the restaurant’s California-inspired Bear Flag logo laminated onto the bottom of the board. 

A Visit from Apartamento Magazine Editor Omar Sosa … Los Angeles

We recently attended a small talk with the co-founder and editor of Apartamento magazine, Omar Sosa. The talk was at one of the creative marketing companies run by mega-global advertising agency TBWA in Los Angeles. Sosa (pictured at right in the photo above) with Emilien Crespo, the talk moderator at the agency, spoke at length about how he and his designer friends started Apartamento in Barcelona in 2008 and how the magazine has grown and developed a devoted, almost cult-like, global readership.

We’ve been picking up copies of Apartamento since the first time we spotted it on the rack at the McNally-Jackson Bookstore in New York City way back in 2009. Part of what sets the magazine apart is its documentation of what it calls “everyday interiors.” Rather than showing slick images of pristine, carefully-staged, aspirational living spaces in the tradition of many commercial “shelter” mags, Apartmento shows the spaces of various creators in their cluttered, lived-in, natural glory and in a more intimate photographic style.

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