Tag Archives: denim

APPROPRIATION: CLOTHING STORE MINES ‘80s L.A. SURF CULTURE TO HELP SELL DENIM

Junk Food Clothing and Levi’s, the iconic purveyor of denim jeans, had collaborated on a pop-up concept store in Venice, Los Angeles.

The store is located on fashionable Abbot Kinney Blvd. and is called Tees & Jeans. It offers customers personalization of the brands’ clothing, which is  growing fashion-and-style trend.

In the service of the selling of these clothes, and adding edge to the shop’s collabo idea, is a retail design concept and interior decor that rips from a specific era of Los Angeles’s pop cultural history: Gritty 1980s Venice and the SoCal surf and music scenes as epitomized by an obscure local band called the Surf Punks.

The clothing is sparsely displayed a minimalist space that feels raw, under-decorated and under-produced. But it is very much produced and every detail has been thought through.

These details include the vintage framed black-and-white promotional photos of the Surf Punks, founds objects like  traffic road signs, and used surfboards covered in dirty wax and scrawled with graffiti, deftly propped up in a corner of the store. (Yet another example of the over-employed cliche of a surfboard as decorative object in a shop or restaurant, as also seen here.)

Bowie Denim Jacket … Los Angeles

This blue-jean jacket is so boss. This pic could be evidence of formula for sartorial cool that deconstructed goes something like this: Bowie x Denim = Awesome. Though it’s probably more like this: Bowie x Denim x Cool Person = Awesome. In the specific instance captured in the photo above, the cool person is an art-director colleague at an advertising agency in Los Angeles producing TV commercials for a cool brand.

Design & Style … “Journal de Nimes” in Amsterdam

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The clothing store Tenue de Nimes is among Amsterdam’s most influential purveyors of denim, clothing and style, if not its foremost. The shop reliably stocks an impeccably curated selection of well-made clothing, jeans, shoes and accessories, including a lot of limited edition items. The shop also publishes a popular tabloid-format magazine on newsprint called Journal de Nimes and recently delivered edition No. 9 of the magazine in English marking their 5th anniversary. Beautifully designed and illustrated, this issue of Journal de Nimes provides a Best Of list of the owners’ favorite places in Amsterdam to eat, drink, find culture and even get tattoos. Other highlights are an interview with Yuki Matsuda (of brands Yukaten and Monitaly) and a visit to a Japanese textile-making workshop.

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Our Skull & Bones Denim Espadrilles

Now that we’re finally getting some real summer weather here in New York City, we’ve busted out a pair of denim espadrilles with an awesome skull-and-bones sewn into each shoe. The skulls are wearing hats, though — look closely — and you’ll notice that the hats are different for the left and right shoes: the left-foot shoe’s skull has a bowler hat, the right has a top hat. We bought these a few weeks ago at a super awesome select shop in Amsterdam’s Jordaan neighborhood called Tenue De Nimes.

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Akane Ogura’s Awesome Vintage Denim Bag

We recently met the super-talented New York-based Japanese artist-illustrator Akane Ogura, who showed us one of the awesome reclaimed vintage denim tote bags she has designed. We hear these have been selling out. Ogura also has designed lots of other cool totes, too, all hand-made by the artist. We really like the detail in the print and logo-tag designs. Great stuff.

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