Tag Archives: commercials

Heyyyyyyyy … It’s Been Awhile

Hey, Everybody! Regular readers of GlobalGraphica (GG) will have noticed that we haven’t posted to this site in a few weeks. And if you sent us an email recently, you probably haven’t heard from us (as it was, we were already way behind on replying to readers’ emails — we suck at responding to email, and apologize for that).

So where have we been?

In mid-June, we got brought onto a cool new commercial project at the last minute for the Japanese car brand Acura. Working with the brand’s ad agency, Mullen Lowe and a couple of production companies, we helped produce the world first-ever live augmented reality (AR) race, as well as some commercial spots for it. You can see the live-event video below or read more about it on CNET or AdWeek or in a bunch of other publications.

The project required a ton of work to pull off and kept us ridiculously busy for the better part of a month. Finally, now that the project is wrapped up, we can catch our breath, relax and get back to our passion that is GG.

 

 

Funny … “This is a Generic Brand Video”

This short video titled “This is a Generic Brand Video” was created entirely from stock video to go with the words of Kendra Eash’s clever and funny McSweeney’s Internet Tendency piece of the same title. It’s an amusing, masterful break down of advertising semiotics and visual style.

This Is a Generic Brand Video from Dissolve on Vimeo.

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Our Favorite Commercial of the Past Year

Our favorite TV commercial of the past year is this little seen spot for Hennessey Cognac that was dreamt up by ad agency Droga5. Below is the extended cut version of the commercial.

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