As many Global Graphica readers will know, we’re big — BIG! — coffee drinkers here. We drink a lot of coffee, especially espresso and slow-pour coffee. We like it black and hot, but occasionally we’ll pick up a cappuccino or even a cold brew. In the summer, our go-to isContinue Reading

The branding of coffee roaster and cafe Common Room in Costa Mesa, California is a simple two-dimensional, flat icon of a coffee cup and saucer. It appears repeated in a diagonal pattern across the cafe’s exterior, a gray single-story brick warehouse-type building in a light-industrial business park devoid of shopsContinue Reading

UK artist J Goldcrown has made these “Lovewall” / “Bleeding Hearts” murals of simple, spray-painted hearts part of the urban scenery of Los Angeles and New York throughout the past year. This one is painted at the entrance to Alfred Coffee, a popular cafe in the fashionable “establishment hipster” neighborhoodContinue Reading

The curb in front of the Alfred Coffee in Silver Lake, Los Angeles has been cheekily employed as signage, and as such a clever branding device that bears the cafe’s slogan in stenciled white-on-black paint: “But First, Coffee.” Whether this guerrilla marketing tactic is legal is unknown. (We suspect it isn’t legal and they didn’tContinue Reading