Japan has a long-established, globally recognized and highly-developed sense of aesthetics, especially when it come to design and graphic communications like advertising. This large indoor billboard poster for Coca-Cola at Ark Hills Tokyo references the Japanese summer tradition of hanabi (massive fireworks displays) as beautiful flat, abstract graphics.
The graffiti and street artist Moody is currently is exhibiting at the Woodward Gallery’s Project Space on Eldridge Street in New York’s Lower East Side. The triptych artwork is a parody and hijack of Coca-Cola’s iconic brand logotype and seasonal advertising style.
We were pleasantly surprised to this fresh wheat-paste street art as we arrived Friday at Global Graphica in New York’s Lower East Side. The artwork is virtually spitting distance from our HQ. The “wheatie” is a graphical mash-up of Coca-Cola brand identity and an illustration of a bomb. The weapon has been conceived as consumer product, and the words “Chemical Warfare” have been written in “on-brand” old-timey cursive lettering, suggesting that Coke’s globally popular soda drink is as harmful as nerve gas.