Tag Archives: chanel

Informative: Tips on Retail Decor Part 1 – Surfboards

Want to add a bit of sexy, aspirational flair to your retail / dining / third-wave coffee establishment, something with a bit of totemic presence and cool-mystique lifestyle cachet?

You say “YES! Yes, I do!” In that case, here’s a tip: Add a surfboard.

That’s it. Just mount a bright colorful surfboard on the wall. Or tuck a couple of beat-up shortboards in the corner of otherwise dead interior space. 

If the board still has wax on it, so much the better for authenticity. If it’s a dinged shortboard autographed by a pro surfer — say, 11-time world champion Kelly Slater — and covered in garish energy-drink sponsorship stickers, well, that’s just great. If it’s a pristine, glossy longboard in a bright, yummy candy color that makes you want to lick the board, that’s fantastic. 

By doing so you’ll have added tremendous value to your business by improving the “customer experience,” and you’ll have instantly hipstafied your establishment by a solid 34%, minimum. We absolutely swear!

Many examples as follows …

From top to bottom: Sunny Days Cafe, Honolulu; Kono’s Restaurant, Haleiwa, Hawaii; G-Shock SoHo Store, New York; Louis Vuitton Store, Santa Monica, Los Angeles; Lost Weekend Cafe, Lower East Side, New York; Chanel surfboard signed by Gisele Bundchen at art gallery, Venice, Los Angeles.

Street Art … Portrait of Karl Lagerfeld and His Kitty, Mott Street, New York

One of artist Bradley Theodore’s recent street art additions to the downtown New York CIty landscape is this diminutive full-body skeletal portrait of fashion designer Karl Lagerfeld and his Birman cat Choupette. The iconic Lagerfeld, currently serving as creative director for Chanel, has made many public appearances with Choupette that the kitty herself has become something of a fashion icon. The painting can be found outside L’Asso, a pizza joint on Mott Street in Nolita, and continues Theodore’s series of portraits depicting various celebrities from the fashion world.

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In Saigon … Elegant Chanel Shop Window

Downtown Ho Chi Minh City (or more popularly Saigon), in Vietnam is increasingly witnessing the establishment of retail presences by global luxury brands, including Chanel. Below is the mannequin-filled display window at the high-end French clothing brand’s Saigon store. The downtown cityscape can be seen in the window reflection.

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