The crowd of people snapping pix on the sidewalk along fashionable Abbot Kinney Blvd in Venice, in Los Angeles, seem for a moment like the scrum of paparazzi feasting on the presence of a mid-level Kardashian exiting the Chateau Marmont Hotel on a tipsy Friday night. But this is not the case.

All these folks, with their iPhones held aloft, dangerously stepping backward a few paces into the street and the path of oncoming vehicles, holding up sidewalk foot traffic, are taking pix of a piece of hyper-Instagramable street art by the artist Kelsey Montague. The artwork is beautiful and worth the pic, for sure.

Part of its appeal though is less aesthetic and more for the pure visual gimmick. For many, the allure is to be photographed standing in front of the artwork, positioned carefully between the two “wings.” So it looks like they have wings! Get it? Aaaaahh! So cuuuuuuuuuuuute!

The flow of moneyed (and/or credit-card debt laden) hipsters and tourists navigating the narrow pavement on this stretch of Abbot Kinney slows to a crawl as people pause to take photos or try to not accidentally photo-bomb somebody’s pic by walking into frame. There’s a bit of polite if determined jostling that goes on. It amounts to a kind of ephemeral, accidental choreography that, coupled with all the casual apologies, can be more mesmerizing to view than the artwork itself.

Meanwhile, cars slow down on the already tortoise-paced boulevard. Somebody driving by in a douchey banana-yellow Porsche 911 convertible audibly laments about “Fucking Millennials!” and a 30-something couple pushing a double-wide Bugaboo baby stroller, frustrated but sheepish, try their best to thread their way through the masses on the sidewalk.

The mural is in keeping with a series of “What Lifts You”  (#whatliftsyou, of course) paintings of butterfly-like wings Montague has been creating for years on walls all over the world. It’s become the thing she’s known for.

These detailed paintings are comprised largely of imagery drawn from the natural world, an assortment of flowers and leaves fashioned into the shape of wings. On the streetscape, it adds a wonderful touch of beauty and whimsy, turning yet another small patch of the world into an Instagram set piece.

(By the way, if you’re wondering how there’s nobody in the photo above, we took our pic on a slow Monday evening in the hot nano-sec between passersby. Luck. #blessed AF!)