Tag Archives: branding

GRAPHIC DESIGN X MATCHES — LIT AF!!!

Our annual New Year’s ritual of doing some house cleaning and organizing, throwing things out and making room for all the stuff we got as Xmas gifts, yielded this small trove of matchbooks and matchboxes. We must have picked up these from various restaurants and shops because the designs struck us in some way at the moment we saw them. Each design is distinct and an exercise in branding. These matches are from the New York City outpost of the restaurant Mission Chinese; James Beach, a restaurant in Venice Beach; Esquelito, a jewelry store in Echo Park, Los Angeles and the Spanish word for “skeleton”; the Crosby Street Hotel in SoHo, New York; and Love Adorned, another jewelry shop with branches in NYC and LA.

CAPITALISM: JEFF KOONS AND LOUIS VUITTON MAKE A BABY BUNNY

The unthinkable has happened. Yes, savvy reader, bona fide post-modern rockstar artist and art-world darling Jeff Koons has collaborated with major, global luxury brand Louis Vuitton, installing his iconic stainless-steel inflatable-bunny “sculptural object” titled “Rabbit” in the brand’s boutique display windows alongside special-made stainless-steel balloon versions of the LV logo. Pictured here is his studio’s handiwork as it currently appears in the display window of a store in Newport Beach, California.

Ahh … And with that we say “Good-bye 2017! Hello, 2018! Happy New Year!”

Heyyyyyyyy … It’s Been Awhile

Hey, Everybody! Regular readers of GlobalGraphica (GG) will have noticed that we haven’t posted to this site in a few weeks. And if you sent us an email recently, you probably haven’t heard from us (as it was, we were already way behind on replying to readers’ emails — we suck at responding to email, and apologize for that).

So where have we been?

In mid-June, we got brought onto a cool new commercial project at the last minute for the Japanese car brand Acura. Working with the brand’s ad agency, Mullen Lowe and a couple of production companies, we helped produce the world first-ever live augmented reality (AR) race, as well as some commercial spots for it. You can see the live-event video below or read more about it on CNET or AdWeek or in a bunch of other publications.

The project required a ton of work to pull off and kept us ridiculously busy for the better part of a month. Finally, now that the project is wrapped up, we can catch our breath, relax and get back to our passion that is GG.

 

 

“Cold Open”

This beautiful old-school graffiti art is on a corrugated metal fence next to the Venice Beach offices of an advertising agency called Cold Open. Check out this short time-lapse video documenting the painting of this graffiti artwork.

Wes Anderson Directed a Christmas Commercial for H&M

cometogether

Auteur film director Wes Anderson has produced an amusing short Christmas film (see below) as long-form commercial for the global Swedish clothing retailer H&M. It’s called “Come Together” and stars Adrien Brody as the conductor of a train carrying passengers through a winter holiday storm. The four-minute film is an exercise in branded content for H&M. Aside from a logo “bug,” branding itself and commercial messaging has been kept to a minimum at the end of the video. “Come Together” is quintessential Anderson in terms of style, editing, production design and cinematography, and it is as visually charming as anything we’ve seen from the director. Anderson has directed commercials for other brands in the past and you can see some of them online at AdWeek.