Worldwide fast-food restaurant chain Burger King has revamped its brand identity, including its iconic burger logotype, color palette, typography and icons. The change is a big deal for such a large and recognizable brand. It’s the first change to BK’s branding in over twenty years. The new branding was designed
Yes, savvy reader, it’s true. Almost everybody’s favorite Seattle, Washington-based, international speciality-coffee chain has a design flaw in its familiar, if not ubiquitous, mermaid logo. Can you spot it? Do you see it? What is it? Look closely at the logo. (And c’mon now — don’t Google the answer! We
Our annual New Year’s ritual of doing some house cleaning and organizing, throwing things out and making room for all the stuff we got as Xmas gifts, yielded this small trove of matchbooks and matchboxes. We must have picked up these from various restaurants and shops because the designs struck
The unthinkable has happened. Yes, savvy reader, bona fide post-modern rockstar artist and art-world darling Jeff Koons has collaborated with major, global luxury brand Louis Vuitton, installing his iconic stainless-steel inflatable-bunny “sculptural object” titled “Rabbit” in the brand’s boutique display windows alongside special-made stainless-steel balloon versions of the LV logo.
Hands-down the the Hawaiian Airlines airplane branding is the sexiest ever in the goddamn history of the world. Period. It’s expressed on the tails of its aircraft as a graphical image of a young Hawaiian (we presume Hawaiian) woman shown in profile with a flower in her fair. Seeing her
Hey, Everybody! Regular readers of GlobalGraphica (GG) will have noticed that we haven’t posted to this site in a few weeks. And if you sent us an email recently, you probably haven’t heard from us (as it was, we were already way behind on replying to readers’ emails — we
The original location of the iconic and legendary bodybuilding mecca Gold’s Gym is a block away from the sands of Venice Beach in Los Angeles. The painted logotype signage on its facade is faded, and that, coupled with the simple architecture of the building, suggests the gym’s vintage and no-nonsense austerity.
Auteur film director Wes Anderson has produced an amusing short Christmas film (see below) as long-form commercial for the global Swedish clothing retailer H&M. It’s called “Come Together” and stars Adrien Brody as the conductor of a train carrying passengers through a winter holiday storm. The four-minute film is an
The curb in front of the Alfred Coffee in Silver Lake, Los Angeles has been cheekily employed as signage, and as such a clever branding device that bears the cafe’s slogan in stenciled white-on-black paint: “But First, Coffee.” Whether this guerrilla marketing tactic is legal is unknown. (We suspect it isn’t legal and they didn’t
The beautiful nautically inspired design on this box of matches is for the Santa Monica Yacht Club, which is a restaurant and not an actual yacht club. It is, however, in Santa Monica, in Los Angeles.
For decades mass-market juices and milk were sold in paper-box cartons, but in recent years all sorts of other juices and beverages have been packaged in new, cleverly designed containers as in the example below of beautifully packaged juices and water (the first time we’ve ever seen water in a
On our recent visit back to Tokyo, we picked up a bag of freshly-roasted espresso beans from Bear Pond Espresso at their cafe at On the Corner in Shibuya. We love the totally unbranded, shiny, silvery bag — it’s only markings are the roasting batch and date numbers.
This short video titled “This is a Generic Brand Video” was created entirely from stock video to go with the words of Kendra Eash’s clever and funny McSweeney’s Internet Tendency piece of the same title. It’s an amusing, masterful break down of advertising semiotics and visual style. This Is a