Tag Archives: branding

GRAPHIC DESIGN X MATCHES — LIT AF!!!

Our annual New Year’s ritual of doing some house cleaning and organizing, throwing things out and making room for all the stuff we got as Xmas gifts, yielded this small trove of matchbooks and matchboxes. We must have picked up these from various restaurants and shops because the designs struck us in some way at the moment we saw them. Each design is distinct and an exercise in branding. These matches are from the New York City outpost of the restaurant Mission Chinese; James Beach, a restaurant in Venice Beach; Esquelito, a jewelry store in Echo Park, Los Angeles and the Spanish word for “skeleton”; the Crosby Street Hotel in SoHo, New York; and Love Adorned, another jewelry shop with branches in NYC and LA.

CAPITALISM: JEFF KOONS AND LOUIS VUITTON MAKE A BABY BUNNY

The unthinkable has happened. Yes, savvy reader, bona fide post-modern rockstar artist and art-world darling Jeff Koons has collaborated with major, global luxury brand Louis Vuitton, installing his iconic stainless-steel inflatable-bunny “sculptural object” titled “Rabbit” in the brand’s boutique display windows alongside special-made stainless-steel balloon versions of the LV logo. Pictured here is his studio’s handiwork as it currently appears in the display window of a store in Newport Beach, California.

Ahh … And with that we say “Good-bye 2017! Hello, 2018! Happy New Year!”

Heyyyyyyyy … It’s Been Awhile

Hey, Everybody! Regular readers of GlobalGraphica (GG) will have noticed that we haven’t posted to this site in a few weeks. And if you sent us an email recently, you probably haven’t heard from us (as it was, we were already way behind on replying to readers’ emails — we suck at responding to email, and apologize for that).

So where have we been?

In mid-June, we got brought onto a cool new commercial project at the last minute for the Japanese car brand Acura. Working with the brand’s ad agency, Mullen Lowe and a couple of production companies, we helped produce the world first-ever live augmented reality (AR) race, as well as some commercial spots for it. You can see the live-event video below or read more about it on CNET or AdWeek or in a bunch of other publications.

The project required a ton of work to pull off and kept us ridiculously busy for the better part of a month. Finally, now that the project is wrapped up, we can catch our breath, relax and get back to our passion that is GG.

 

 

“Cold Open”

This beautiful old-school graffiti art is on a corrugated metal fence next to the Venice Beach offices of an advertising agency called Cold Open. Check out this short time-lapse video documenting the painting of this graffiti artwork.

Wes Anderson Directed a Christmas Commercial for H&M

cometogether

Auteur film director Wes Anderson has produced an amusing short Christmas film (see below) as long-form commercial for the global Swedish clothing retailer H&M. It’s called “Come Together” and stars Adrien Brody as the conductor of a train carrying passengers through a winter holiday storm. The four-minute film is an exercise in branded content for H&M. Aside from a logo “bug,” branding itself and commercial messaging has been kept to a minimum at the end of the video. “Come Together” is quintessential Anderson in terms of style, editing, production design and cinematography, and it is as visually charming as anything we’ve seen from the director. Anderson has directed commercials for other brands in the past and you can see some of them online at AdWeek.

“But First, Coffee” Curb … Silver Lake, Los Angeles

The curb in front of the Alfred Coffee in Silver Lake, Los Angeles has been cheekily employed as signage, and as such a clever branding device that bears the cafe’s slogan in stenciled white-on-black paint: “But First, Coffee.” Whether this guerrilla marketing tactic is legal is unknown. (We suspect it isn’t legal and they didn’t ask the city for permission.) In the extreme car culture of L.A., where people are especially attuned to the meanings of the city’s various color-coded curb markings, finding free, legal street parking can be frustrating. Alfred Coffee brings a welcomed touch of levity to the experience, as well as a reminder of our caffeinated priorities.

One more note … On the sidewalk is a purple stencil street art that riffs on graphic designer Milton Glaser’s iconic “I Heart NY” logo concept, but the graphical quality with this street stencil is muddled and it isn’t clear what the message is. But the “heart” part of the visual trope looks a lot like the face of legendary film actor Jack Nicholson as he appeared in Stanley Kubrick’s “The Shining.”

Design … Boxes of Juice and Water at Butcher’s Daughter … Nolita, New York 

For decades mass-market juices and milk were sold in paper-box cartons, but in recent years all sorts of other juices and beverages have been packaged in new, cleverly designed containers as in the example below of beautifully packaged juices and water (the first time we’ve ever seen water in a box carton) at the Butcher’s Daughter restaurant and cafe in New York’s Lower East Side.

Shiny Cool Super-Minimal Unbranded Bag of Bear Pond Espresso Beans

On our recent visit back to Tokyo, we picked up a bag of freshly-roasted espresso beans from Bear Pond Espresso at their cafe at On the Corner in Shibuya. We love the totally unbranded, shiny, silvery bag — it’s only markings are the roasting batch and date numbers.

IMG_5412.JPG

IMG_5413.JPG

New York Street Art … Gucci-Styled Cartoon Ghosts

20140419-183632.jpg

20140419-183645.jpg

20140419-183704.jpg

20140419-183716.jpg

Funny … “This is a Generic Brand Video”

This short video titled “This is a Generic Brand Video” was created entirely from stock video to go with the words of Kendra Eash’s clever and funny McSweeney’s Internet Tendency piece of the same title. It’s an amusing, masterful break down of advertising semiotics and visual style.

This Is a Generic Brand Video from Dissolve on Vimeo.

Screen Shot 2014-03-29 at 11.27.35 AM

Our Favorite Commercial of the Past Year

Our favorite TV commercial of the past year is this little seen spot for Hennessey Cognac that was dreamt up by ad agency Droga5. Below is the extended cut version of the commercial.

Screen Shot 2014-01-07 at 2.36.23 PM

In NYC … “I Am a Deus”

20131212-153704.jpg

Among these billboard postings on Broome Street  in New York’s Lower East Side is an ad for local classical-music radio station WQXR’s “Month of Mozart” program. As in some of the station’s previous marketing campaigns, the ads make reference to contemporary popular culture and employ a clever pun. In this case, the phrase ” I Am a Deus” references American hip-hop star Kanye West’s recent “I am A God” song and Mozart’s name. “Deus” is the Latin word for God and forms part of Mozart’s middle name, “Amadeus,” which was also the title of a 1984  film about the famous composer.

20131212-153729.jpg

20131212-153753.jpg