Worldwide fast-food restaurant chain Burger King has revamped its brand identity, including its iconic burger logotype, color palette, typography and icons. The change is a big deal for such a large and recognizable brand. It’s the first change to BK’s branding in over twenty years. The new branding was designed
Yes, savvy reader, it’s true. Almost everybody’s favorite Seattle, Washington-based, international speciality-coffee chain has a design flaw in its familiar, if not ubiquitous, mermaid logo. Can you spot it? Do you see it? What is it? Look closely at the logo. (And c’mon now — don’t Google the answer! We
This shit for real, y’all. Coca-Cola, the global mega-brand and carbonated soft drink, is getting a slightly new look. It’s changing the typeface used in all its branding and design to a new, bespoke font. It’s big news, so sit down and take moment, if you need one, savvy reader.
For decades mass-market juices and milk were sold in paper-box cartons, but in recent years all sorts of other juices and beverages have been packaged in new, cleverly designed containers as in the example below of beautifully packaged juices and water (the first time we’ve ever seen water in a