Tag Archives: brand identity

RADICAL: COCA-COLA CHANGES ITS TYPEFACE, BILLIONS AFFECTED

This shit for real, y’all. Coca-Cola, the global mega-brand and carbonated soft drink, is getting a slightly new look. It’s changing the typeface used in all its branding and design to a new, bespoke font. It’s big news, so sit down and take moment, if you need one, savvy reader. 

It’s the first time in Coke’s 130-year history that the brand has created its own font. The new typeface is called TCCC Unity (see examples of it above and below). Continue reading

Design … Boxes of Juice and Water at Butcher’s Daughter … Nolita, New York 

For decades mass-market juices and milk were sold in paper-box cartons, but in recent years all sorts of other juices and beverages have been packaged in new, cleverly designed containers as in the example below of beautifully packaged juices and water (the first time we’ve ever seen water in a box carton) at the Butcher’s Daughter restaurant and cafe in New York’s Lower East Side.