Japan has a long-established, globally recognized and highly-developed sense of aesthetics, especially when it come to design and graphic communications like advertising. This large indoor billboard poster for Coca-Cola at Ark Hills Tokyo references the Japanese summer tradition of hanabi (massive fireworks displays) as beautiful flat, abstract graphics.
We saw this DIY-style “Eat Real Food” billboard from the Brooklyn-Queens Expressway (BQE) while passing through Williamsburg, Brooklyn on the way to JFK International Airport from Manhattan.
This somewhat cryptic message on this billboard in New York’s Hell’s Kitchen neighborhood would seem to be largely meaningless to most people who might see it. But for the 2,000 or so people who work at the global advertising agency Ogilvy (a.k.a., Ogilvy & Mather) and its worldwide headquarters, which occupies an entire building across the street form the billboard, the message is clearly aimed at them. The billboard is a click-baity type ad driving to a website for Intridea, a technology development company that’s pitching its services to major ad agencies.
Among these billboard postings on Broome Street in New York’s Lower East Side is an ad for local classical-music radio station WQXR’s “Month of Mozart” program. As in some of the station’s previous marketing campaigns, the ads make reference to contemporary popular culture and employ a clever pun. In this case, the phrase ” I Am a Deus” references American hip-hop star Kanye West’s recent “I am A God” song and Mozart’s name. “Deus” is the Latin word for God and forms part of Mozart’s middle name, “Amadeus,” which was also the title of a 1984 film about the famous composer.
The “Love Me” graffiti art message has spread like wildfire globally in the past few years and become an icon, if not a brand, in and of itself adopted by other brands and designers, such as Saturday’s Surf clothing store and Bear Pond Espresso shops in Tokyo. Pictured here is a big, bold graffiti takeover of a billboard next to a segment of the Brooklyn-Queens Expressway (or BQE) in Williamsburg, Brookyn, in New York.