Capitalism and art. They’re not the best of friends. Sometimes they look at each other with roiling contempt. The fact is they need each other, albeit, to a point, and — deep down — they’re in love with one another, because each has something the other desperately wants: Money and cultural cachet. They help each other out in a symbiotic relationship that brings funding and artists together and makes culture happen on a grand scale.
Go into any major art institution and there are the plaques and signs on the walls and in the beautifully printed exhibition programs with the names of billionaire industrialists and entrepreneurs who have become art-world philanthropists, and see those names next the corporate sponsors and logos of the various companies — often Wall Street powerhouses and global Fortune 500 corporations — and the words “made possible by” or “with the generous support of.” At the major museums, at art fairs and events, that sponsorship and acknowledgement of support is par for the course.
Indeed, money makes the art world go around, though not necessarily art itself. The streets are a different matter. The very fact that street art is often illicit and seen “in the streets” is because there is no financial support or patronage or sanctioned art space for that work. Street art largely bypasses the gatekeepers, the curators, collectors, gallerists, and financial patrons. Granted, that the work of many street artists does not have a home in the galleries and museums is often because most street art is not great. Really, it’s mostly kind of lazy and sucky. From an art world perspective, it doesn’t warrant being on a gallery wall unless it is really great or there is at least the potential to co-opt it for financial gain or cultural profit in doing so. And if it is really great, it often only works in the context of the street. Once it’s on a gallery wall, most street art loses part of what made it special in the first place. It loses that context and its inherent subversiveness, aside from whatever its content or message may be. In any event, capitalism is not in a direct agreement or relationship with street art.
But sometimes artwork that is on the street is in a direct relationship with commercial patronage, for example, when it’s commissioned and given a dedicated commercial space well-suited for exhibiting the artwork. An advertising billboard is such a space, and it’s the location of the wondrous and evocative images of Taiwanese artist James Jean, whose painting “Schrodinger’s Kitten Rescue” has been rendered on a large billboard above in the Sawtelle neighborhood (a.k.a., Little Osaka) of Los Angeles. Here capitalism and art have come together to make a cultural baby, a creator’s commercial-free vision imposed on the urban landscape in what is otherwise a commercial-filled space.