This is the outdoor billboard ad for the recent controversial Calvin Klein Underwear ad featuring Canadian pop star Justin Bieber. This particular billboard spot — a massive ad space on the side of a building in SoHo — has been occupied by Calin Klein advertisements for more than a decade.
The phrase “I need a Miracle” is the latest cryptic message to appear on the billboard on the side of building at the northeast corner of Delancey and Orchards streets in the heart of New York City’s Lower East Side. Previous messages have included “I can’t grow up,” and at other times the ad-space has been filled with commissioned original artwork. The billboard is a playful art-space run by the creative agency Wallplay, which also uses the retail space in the building to which the billboard is attached.
Alright, we’re here in Times Square, New York City, and here they are … lots more fresh photos, including close-ups, of the massive, epic street art building-takeover and billboard by French artist JR. The the giant-eye billboard artwork is the crowning touch on a project that’s been in the works the past few weeks. The images of people faces on the building itself has been a work in progress in since early May, when the artist set up a photo-booth and studio truck in Times Square and then pasted images of volunteer models on the sidewalk and building nearby. The giant eye on the billboard can be seen from quite far away, as photos below and in our previous post show.
The artist and “Lady” tagger who goes by the name Lady Millard put her signature cursive and umlauted spray tag on this large black-and-white American Apparel ad on the side of a cast-iron building on Mulberry Street in Nolita, in New York City. “Lady” has been popping up everywhere downtown in recent weeks.