Among these billboard postings on Broome Street in New York’s Lower East Side is an ad for local classical-music radio station WQXR’s “Month of Mozart” program. As in some of the station’s previous marketing campaigns, the ads make reference to contemporary popular culture and employ a clever pun. In this case, the phrase ” I Am a Deus” references American hip-hop star Kanye West’s recent “I am A God” song and Mozart’s name. “Deus” is the Latin word for God and forms part of Mozart’s middle name, “Amadeus,” which was also the title of a 1984 film about the famous composer.
America’s premier professional soccer league, Major League Soccer (or “the MLS”) started its 2013 season this month. Billboard ads and wild-posting ads for New York’s team, the Red Bulls, have been appearing throughout the city promoting the club’s stars and schedule, as pictured below. As many readers of Global Graphica know, we’re big “football” or soccer fans here, though mostly of the European teams and leagues, especially the Champions League and English Premier League. By comparison, the caliber of MLS soccer is of a lower standard that what you see in Europe and we don’t follow the MLS. But we’ve been to a few Red Bulls matches at their shiny, sparkly and well-organized stadium, the Red Bulls Arena across the Hudson River from Manhattan in Harrison, New Jersey, and we’ve always had a superb, rollicking good time. Not too mention we’ve had the chance to see International French soccer legend Thierry Henry play every time. He joined the club in 2010. That alone has been worth the price of admission.