The original location of the iconic and legendary bodybuilding mecca Gold’s Gym is a block away from the sands of Venice Beach in Los Angeles. The painted logotype signage on its facade is faded, and that, coupled with the simple architecture of the building, suggests the gym’s vintage and no-nonsense austerity. This is where Arnold Schwarzenegger trained as a bodybuilder in the 1970s and ’80s before launching his action-film career. A few blocks away stands a much larger and modern Gold’s Gym where the bodybuilding tradition continues.
We have a hunch that the message in this typographic garage-door mural by artist Adam Mars may be an accurate description of the person residing in this Venice Beach home. Using our powers of imagination, we picture this “highly successful beach bum” as a man in his early forties, with tousled, shoulder-length hair, perhaps with bleached-out blonde streaks (from spending all that time at the beach), a thin unkempt beard, feet clad in either Havaianas flip-flops or lace-up Van’s and a natural, medium-bronze tan. In his garage is either a vintage Porsche 912b in need of maintenance or a beat-up Land Rover Defender in need of a wash.
This mural is an accurate depiction of beach life on just about any given day at Santa Monica Beach. It can be found at the entrance to an alley off Bay Street just east of Main Street in the “Dogtown” area of Santa Monica’s Ocean Park (At the corner of Bay and Main is Dogtown Coffee, which occupies the space that was once home to the legendary Zephyr surf shop a la “Lords of Dogtown.”)